Getting and keeping the attention of your potential clients long enough for them to understand what you have to offer is critical in any business, but what if you have to stay Top-of-Mind for 6 to 15 months?
Las Ventanas Homes of Albuquerque is an award winning custom home-builder and client of boomtime. They have won numerous awards for design and sustainable home-building and are considered one of the best in the industry. That’s because the owners of Las Ventanas, including owner/operator Scott Ashcraft leave no detail of their business unattended.
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With three generations of experience, Las Ventanas understands long sales cycles and the importance of staying in front of their clients from first contact to closing the deal. After all, there are an average of 52 touch-points between a home-builder and a potential buyer before the potential buyer decides to make a purchase. Being a responsible seller requires that they nurture a potential client – for upwards of a year – to give them the resources it takes to make an informed and worthwhile decision.
How does Las Ventanas stay Top-of-Mind during such a long term buying cycle?
Staying Top-of-Mind long-term is not easy. A potential home-buyer requires a lot of information. Most will use every resource at their disposal to learn about the home-builder and building process. After all, buying a home is the largest investment most of us will make in our lives.
For Las Ventanas, Top-of-Mind awareness starts with a beautiful, mobile responsive website. We built a website that captures the feeling of the modern spacious homes they produce. It serves as a 24/7 member of the sales team constantly collecting referrals, and providing important information. Prospective buyers volunteer their contact information in exchange for a valuable home buying guide. This tells Las Ventanas who is interested in buying a home and starts a conversation.
Then, we help Las Ventanas stay in touch with potential buyers through email, educating them about their process and business practices along the way. This is how we help our clients build lasting relationships with their customers. Through a long-term, transparent view of the business, customers learn exactly what benefits Las Ventanas has to offer and what sets them apart.
Regular communication not only educates their potential buyers, but it also puts them at ease, setting the right expectations before the buying process begins.