boomtime really offers the opportunity for me to reach out – and keep that conversation going with the customer, which is perfect!
– Scott Ashcraft, Las Ventanas Homes
GROW YOUR AUDIENCE
We get the most out of word of mouth by using a sophisticated combination of email and promotional marketing. We build custom promotions and content for every customer around the product or service they want to sell and draw prospects into conversations that lead to new sales. It works for every type of business regardless of who your prospects are. This is what we do.
The first part of building a successful word of mouth marketing campaign is analysis – understanding your business and your goals. We take all of our customers through a interview process that helps us understand the things that make them successful – what they sell, what makes them unique, things they want to promote – so that we can create a campaign that will help them reach their goals. It’s different for every customer, so if you sell to other businesses we’ll ask you a different set of questions than if you sell to consumers, because they respond differently to offers and information.
We take all of the information we gather in the discovery stage and we create a custom promotional campaign package that’s used by our designers and copywriters to create the structure, language and design of each campaign. If you run a restaurant we might create a mix of promotions and emails about events, your history etc and we’ll use these to establish a long term conversation with every customer. If you run a home security company we might create a whole series on home automation designed to establish you and your products, interspersed with offers and news articles. Many of the emails have links in them that drive prospects back to the site we’ve built for you. The point is that we create something different for every business by understanding them and what their goals are.
Once the designers, the copy writers and the promotion marketing specialists have done their work, we build the campaign copy, design the ads and then go through a review, during which we capture any changes we need to make to design and copy elements. After we have your input we create the final version of the campaign, review it and then take it live. We track everything and every quarter we sit down with you and analyze the effectiveness of the program, agree on changes and test again.
Reaching new customers through traditional and digital media is too expensive for most small businesses so we came up with a way to help you grow your audience for almost nothing. Its simple really, boomtime’s REACH platform helps you and your partners cross-promote to each other’s customers using email. Once we have you up and running we’ll help you build a network and if you focus on consumers we’ll also put you in our MOSAIC network in markets where we have a lot of partners.
WE DON’T STOP THERE
We Manage Everything
Your site and light-box is just one part of our integrated word of mouth marketing system Once your site is live we manage it for you. We give you access to tools that let you do some of the work if you are rushed, but usually you’ll just call us and we’ll do it for you so you can focus on growing your business.