Over the last couple of years we've had some interesting responses to our you only pay if you sell pricing. We've heard, "No way! There has to be a catch!"; "I don't get it, how can you guys make any money doing it this way?"; and others that we really can't and won't share for obvious reasons (but if we did share, there would be a lot of funny exclamation marks and other characters in the post).

This pricing model, one in which you pay nothing if you don't sell, is based upon our belief that if you aren't making money, it doesn't make any sense for us to charge you for our Instant Gift Certificates each month.

We want to help you do several things, the first of which is to get up and selling ASAP. After that we want to help you sell more. You win, we win, life is good.

We'll use this blog to share marketing tips and tricks, and things that you can do to make your online presence more effective and profitable.

Tip #1: Tell people that you offer Instant Gift Certificates!

It's simple, really, but you must communicate that you offer a super-easy, instant online gift option. Include language to that effect on all printed materials AND on any signage you have in your business.

If you have your telephone number painted on your front door, be sure you add your website address right below it.

Do you use voicemail? Include that you now offer up a great, instant, online gift solution! Direct folks to your website using your recorded greeting and watch your sales increase!

Stand by for more ideas, and happy sales!

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