CEO Announcement and the Goldilocks Principle

CEO Announcement and the Goldilocks Principle

(Message from Bill Bice) I love it when people follow their passion. I’m happy to announce that I’m doing exactly that, coming back as CEO of boomtime. Mark Canon, who has contributed tremendously to the success of our company, is taking a step into semi-retirement....
How to Know if Your Website is Working

How to Know if Your Website is Working

You spend a small fortune to build a beautiful website. But after a while, you start to wonder… Is my website working? In other words, does your website make your phone ring? How in the world can you tell? I’m going to let you in on a little secret:...
SEO Doesn’t Work

SEO Doesn’t Work

That seems like a bold statement: Search Engine Optimization (SEO) doesn’t work. But unfortunately, the vast majority of what is passed off as SEO is actually Old School SEO – things that worked 5 and 10 years ago, but are now completely out-of-date. Old School...
The Truth About Marketing Data…

The Truth About Marketing Data…

There’s only so much you can learn from your own numbers. Sure, your business is unique and it’s important that you look at your internal data regularly. Your own data provides an immediate assessment of your marketing methods, allowing you to adjust to improve...
How Word of Mouth Has Changed

How Word of Mouth Has Changed

It’s no secret that more and more content and conversations are generated online every day. A recent study by Engagement Labs, an analytics company that tracks online and offline data about brands, shows that the lines between online and offline Word of Mouth are more...
The Case for Useful Marketing.

The Case for Useful Marketing.

73% (of consumers) will make a decision about a brand based on which is the most useful or helpful in each instance.  – The 2016 State of Digital Transformation It was Jay Baer who coined the term Youtility in his NY Times bestselling book of the same name. If...