Networking without the empty calories

Networking without the empty calories

When you go to a networking event, you’re likely going to get in front of potential prospects. You put forth the time, effort, and money to purchase entry, travel to a location, and get in front of people over the course of an hour or two, handing out and receiving...
NM State Police bucks the national trend

NM State Police bucks the national trend

Job applications at law enforcement agencies are plummeting nationwide: Seattle: down nearly 50% Nashville: down 64% Even the FBI: down 39% New Mexico State Police: up 75% How did Captain Jesse Williams, in charge of recruiting for the New Mexico State Police (NMSP)...
Magically grow your email list 60%

Magically grow your email list 60%

Want great marketing? Build a great email list. It’s not that LinkedIn, Facebook, Instagram, Twitter, SEO, and pay per click, etc. aren’t important, but we follow the data, and the best way to increase sales is to build an email list. The only problem? It’s really...
How to not be the next Sears

How to not be the next Sears

It’s easy to blame the bankruptcy of Sears on Amazon, but are you going to accept that excuse when a new competitor comes out of left field in your market? Many retailers are actually expanding in the age of Amazon, both in e-commerce offerings and more stores....
How I’m Going to Convince You to Become a Cop

How I’m Going to Convince You to Become a Cop

Maybe not literally “you”, but there is a national crisis in recruiting for our law enforcement agencies. According to Jesse Williams, New Mexico State Police Captain, “We have 650 officers now with 17 recruits in the academy. With retirements, resignations and...
Only 53% of sales people make quota

Only 53% of sales people make quota

I’m typically on the optimistic side, but this is a case where the glass really is half empty, particularly when you think about how quota is often just enough to make it worth having that salesperson. Imagine what would happen if we could fill up the glass! A group...
Random acts of marketing

Random acts of marketing

There is a question that I get fairly regularly, either from a friend that knows what I do, or a client for which we’ve done some limited work: “Should I run this ad? It seems like a great deal! It’s a big discount, and they’re going to run free banner ads for me!”...