Mar 15, 2019 | Light The Fuse Blog
When you go to a networking event, you’re likely going to get in front of potential prospects. You put forth the time, effort, and money to purchase entry, travel to a location, and get in front of people over the course of an hour or two, handing out and receiving...
Feb 18, 2019 | Light The Fuse Blog
Job applications at law enforcement agencies are plummeting nationwide: Seattle: down nearly 50% Nashville: down 64% Even the FBI: down 39% New Mexico State Police: up 75% How did Captain Jesse Williams, in charge of recruiting for the New Mexico State Police (NMSP)...
Feb 12, 2019 | Light The Fuse Blog
Want great marketing? Build a great email list. It’s not that LinkedIn, Facebook, Instagram, Twitter, SEO, and pay per click, etc. aren’t important, but we follow the data, and the best way to increase sales is to build an email list. The only problem? It’s really...
Jan 14, 2019 | Light The Fuse Blog
It’s easy to blame the bankruptcy of Sears on Amazon, but are you going to accept that excuse when a new competitor comes out of left field in your market? Many retailers are actually expanding in the age of Amazon, both in e-commerce offerings and more stores....
Dec 6, 2018 | Light The Fuse Blog
There’s something about the beauty of saying, “What’s your email? I’ll have my assistant reach out.” It immediately communicates that you’re worth meeting with – otherwise, why would you have an assistant? Most sales teams these days are running pretty slim and...
Oct 22, 2018 | Light The Fuse Blog
I’ve seen this same marketing mistake so many times – I just have to talk about it. It’s really quite simple: Stop talking about yourself That may seem counter-intuitive. Isn’t the whole point of marketing to tell people about your business? Yes, of...
Sep 25, 2018 | Light The Fuse Blog
Maybe not literally “you”, but there is a national crisis in recruiting for our law enforcement agencies. According to Jesse Williams, New Mexico State Police Captain, “We have 650 officers now with 17 recruits in the academy. With retirements, resignations and...
Sep 3, 2018 | Light The Fuse Blog
I’m typically on the optimistic side, but this is a case where the glass really is half empty, particularly when you think about how quota is often just enough to make it worth having that salesperson. Imagine what would happen if we could fill up the glass! A group...
Jul 27, 2018 | Light The Fuse Blog
There is a question that I get fairly regularly, either from a friend that knows what I do, or a client for which we’ve done some limited work: “Should I run this ad? It seems like a great deal! It’s a big discount, and they’re going to run free banner ads for me!”...
Jul 10, 2018 | Light The Fuse Blog
Lots of websites get started, but not nearly as many get finished. Almost none get finished on time. Why is it so hard to get a quality website built on time and on a budget? It’s not because of the graphics, and it’s not because it’s so difficult to actually build a...
