Sep 3, 2018 | Light The Fuse Blog
I’m typically on the optimistic side, but this is a case where the glass really is half empty, particularly when you think about how quota is often just enough to make it worth having that salesperson. Imagine what would happen if we could fill up the glass! A group... 
Jul 27, 2018 | Light The Fuse Blog
There is a question that I get fairly regularly, either from a friend that knows what I do, or a client for which we’ve done some limited work: “Should I run this ad? It seems like a great deal! It’s a big discount, and they’re going to run free banner ads for me!”... 
Jul 10, 2018 | Light The Fuse Blog
Lots of websites get started, but not nearly as many get finished. Almost none get finished on time. Why is it so hard to get a quality website built on time and on budget? It’s not because of the graphics, and it’s not because it’s so difficult to actually build a... 
Jun 14, 2018 | Light The Fuse Blog
(Message from Bill Bice) I love it when people follow their passion. I’m happy to announce that I’m doing exactly that, coming back as CEO of boomtime. Mark Canon, who has contributed tremendously to the success of our company, is taking a step into semi-retirement.... 
Mar 2, 2018 | Light The Fuse Blog
You spend a small fortune to build a beautiful website. But after a while, you start to wonder… Is my website working? In other words, does your website make your phone ring? How in the world can you tell? I’m going to let you in on a little secret:... 
Feb 1, 2018 | Light The Fuse Blog
That seems like a bold statement: Search Engine Optimization (SEO) doesn’t work. But unfortunately, the vast majority of what is passed off as SEO is actually Old School SEO – things that worked 5 and 10 years ago, but are now completely out-of-date. Old School... 
Sep 12, 2017 | Light The Fuse Blog
There’s only so much you can learn from your own numbers. Sure, your business is unique and it’s important that you look at your internal data regularly. Your own data provides an immediate assessment of your marketing methods, allowing you to adjust to improve... Aug 11, 2017 | Light The Fuse Blog
It’s no secret that more and more content and conversations are generated online every day. A recent study by Engagement Labs, an analytics company that tracks online and offline data about brands, shows that the lines between online and offline Word of Mouth are more... 
Jul 6, 2017 | Light The Fuse Blog
“The website itself, which the end design was very much a collaboration between the boomtime team and our team has been a phenomenal success. We have increased revenues by over 80% year over year… We couldn’t be happier with that.” Hotel... Jun 23, 2017 | Light The Fuse Blog
73% (of consumers) will make a decision about a brand based on which is the most useful or helpful in each instance. – The 2016 State of Digital Transformation It was Jay Baer who coined the term Youtility in his NY Times bestselling book of the same name. If...