Episode 08 –  Why You Need to Automate Your Marketing

Episode 08 – Why You Need to Automate Your Marketing

Having a strategic marketing plan is a long-term play. It requires having a strategy with day-in-day-out execution that you can commit to for at least a year. But how do you put scale behind these efforts? The short answer: you need automation. However, how or what...
People Don’t Pick Up the Phone Anymore

People Don’t Pick Up the Phone Anymore

Remember when your website was really just a replacement for the yellow pages? Prospective clients would find your business, and then pick up the phone and call you. The customer journey looked a lot different then, and bringing a prospect through the sales funnel was...
You can no longer hide (in marketing)

You can no longer hide (in marketing)

The lack of transparency is one of the things that has always driven me nuts about the discipline of marketing. I commonly joke that you go into marketing so that no one can figure out what you do. I can tell you from a business owner’s perspective, that’s immensely...
Episode 06 – Why Old School SEO Doesn’t Work

Episode 06 – Why Old School SEO Doesn’t Work

SEO has changed considerably over the last 20 years since Larry Page and Sergey Brin first came out with weighted rankings. There was a time when in investing time and money into figuring out to fool PageRank, formerly the primary driver of Google’s search algorithm...
Episode 05 – Building a Quality Website

Episode 05 – Building a Quality Website

Why is it so hard to get a quality website built on time and on budget? The answer is really simple: most websites are almost always built backwards, starting with design. Why doesn’t it make sense to start a website project with design? It comes down to how well you...
I love marketing automation

I love marketing automation

I love marketing automation. It’s the only way to get scale and efficiency in your marketing. We work with businesses that don’t have the time and resources to figure all this out themselves. Having done it for hundreds of companies, I’m going to share what we’ve...
Putting Scale Behind Your Marketing

Putting Scale Behind Your Marketing

When you take the time to create a strategic marketing plan and commit to it long-term, you want to leverage it for all its worth. That means putting scale behind your strategy, and that requires automation. While the shift to automated martech tools has significantly...
Episode 04 – Building Your B2B Marketing Strategy

Episode 04 – Building Your B2B Marketing Strategy

Something we hear fairly often at boomtime from our clients is “Should I run this ad? It seems like a great deal, or, “should I boost this post on Facebook? It’s getting great engagement.” The thing is, these questions really surface a bigger, more pertinent question....
3 legs of reaching your marketing goals

3 legs of reaching your marketing goals

I recently wrote about the three big goals you should be aiming for in your B2B marketing strategy: building your audience, capturing new leads and referrals, and staying top-of-mind with your audience. But how do you achieve these goals? It’s time to build the three...