Let’s talk about growing engagement on LinkedIn. You’ve optimized your profile to target the professional audience you’re seeking and started building out a network of connections through the use of connection campaigns. Now that you’ve made the introduction, it’s...
With an email nurturing campaign, you can put a face on your business and show your audience that you are a person, running a business that exists to help them. Unfortunately, too many bad actors have ruined the phrase “we’re here to help” so that nobody believes it anymore. In this episode, we go through a series of emails designed to help your audience believe you when you say, “We’re here to help.”
A programmer at heart, one of Bill’s passions is finding solutions to problems that are efficient and save time. That’s why he loves marketing automation, and uses it to put scale behind marketing efforts on behalf of our clients.
Challenger reps already spend a third of their time creating their own marketing materials. What they need is a sales manager who can provide significant thought to the reframing article/idea and marketing materials. Innovation is one of the most important skills for...
Marketing is about planting seeds through brand awareness, messaging, communication campaigns and the like. Sales is about leveraging marketing tools to build relationships, authority, and trust in order to ultimately close deals. Sometimes the difference can be hard...
For the last several years, Google has been in the midst of a huge sea change in search engine optimization (SEO) that completely changes how you should tackle content on your website. As I’ve written about before, old school SEO is dead. Google’s Bert is a new search...
As an attorney or Partner for your Law Firm, it’s likely that you don’t have a lot of extra time to spend combing over marketing data for your website and campaigns. That said, if you’ve invested time and money into having a long-term strategic...
I approach every sales pitch as an opportunity. I don’t just want them to buy our product or service. I want to make that prospective client better off simply because they took the time to meet with us. To do that, we use the Challenger Approach to connect with our...
