Is getting the word out important? Ask Nathan Patterson, who has just gone from baseball fan to Major League Baseball player, thanks to social media. The 23 year old stepped into a pitching booth and threw a 96 mph fastball. The Kansas City Star quotes Patterson:...
There are only two ways to effectively grow your law firm, and only one of them create value to the partners: Lateral hires: recruiting partners from other firms Word of Mouth Marketing Data shows that lateral hires are a difficult long-term strategy for growing your...
Bill Bice is a programmer at heart. At 18, he created ProLaw Software, the first integrated ERP for law firms. After selling the company to Thomson Reuters, Bill became a VC as a founding partner in the Verge Fund, investing in high tech, high growth companies in the...
In previous episodes, we’ve emphasized the three core goals your B2B strategic marketing plan should focus on: building your audience, capturing and following up with leads, and staying top-of-mind. In this episode, we put some depth into tactics you can use on your...
I love when I’m working with a business and ask them where their last referral came from and they tell me, “it was a referral from…” That’s because word of mouth is gold when it comes to growing your business. Word of mouth shows that you take care of your...
Having a strategic marketing plan is a long-term play. It requires having a strategy with day-in-day-out execution that you can commit to for at least a year. But how do you put scale behind these efforts? The short answer: you need automation. However, how or what...
Remember when your website was really just a replacement for the yellow pages? Prospective clients would find your business, and then pick up the phone and call you. The customer journey looked a lot different then, and bringing a prospect through the sales funnel was...
When it comes to getting data on your marketing, there’s no shortage of places to look or things to analyze and interpret, but some data is more valuable than others. What analytics or data points should you actually pay attention to, and what do they really mean?
The lack of transparency is one of the things that has always driven me nuts about the discipline of marketing. I commonly joke that you go into marketing so that no one can figure out what you do. I can tell you from a business owner’s perspective, that’s immensely...
SEO has changed considerably over the last 20 years since Larry Page and Sergey Brin first came out with weighted rankings. There was a time when in investing time and money into figuring out to fool PageRank, formerly the primary driver of Google’s search algorithm...
