LinkedIn Virtual Meet & Greet

LinkedIn Virtual Meet & Greet

I’ve started networking without the empty calories, to make sure you’ve got a great LinkedIn profile. Now it’s time for the virtual meet and greet. How do you connect with the right contacts on LinkedIn? It’s time to start searching for connections. You’ve got two...
$10k payoff for reading the fine print

$10k payoff for reading the fine print

Who actually reads the fine print? Despite everything seemingly coming with Terms of Service or Fine Print these days, don’t we all just click “I agree” and go on with our lives? Donelan Andrews, a Georgia school teacher, has long taught her students to pay attention...
Networking without the empty calories

Networking without the empty calories

When you go to a networking event, you’re likely going to get in front of potential prospects. You put forth the time, effort, and money to purchase entry, travel to a location, and get in front of people over the course of an hour or two, handing out and receiving...
There Are Only Two Ways to Grow Your Law Firm

There Are Only Two Ways to Grow Your Law Firm

There are only two ways to effectively grow your law firm, and only one of them creates new value to the partners: Lateral hires: recruit partners from other firms. Creates immediate growth because the majority of clients follow the partner. Word of mouth: leverage...
NM State Police bucks the national trend

NM State Police bucks the national trend

Job applications at law enforcement agencies are plummeting nationwide: Seattle: down nearly 50% Nashville: down 64% Even the FBI: down 39% New Mexico State Police: up 75% How did Captain Jesse Williams, in charge of recruiting for the New Mexico State Police (NMSP)...
Magically grow your email list 60%

Magically grow your email list 60%

Want great marketing? Build a great email list. It’s not that LinkedIn, Facebook, Instagram, Twitter, SEO, and pay per click, etc. aren’t important, but we follow the data, and the best way to increase sales is to build an email list. The only problem? It’s really...
How to not be the next Sears

How to not be the next Sears

It’s easy to blame the bankruptcy of Sears on Amazon, but are you going to accept that excuse when a new competitor comes out of left field in your market? Many retailers are actually expanding in the age of Amazon, both in e-commerce offerings and more stores....
Give Every One of Your Sales Reps an Assistant. Yes, Really.

Give Every One of Your Sales Reps an Assistant. Yes, Really.

There’s something about the beauty of saying, “What’s your email? I’ll have my assistant reach out.” It immediately communicates that you’re worth meeting with – otherwise, why would you have an assistant? Most sales teams these days are running pretty slim and...
The #1 Marketing Mistake That I See Over and Over Again

The #1 Marketing Mistake That I See Over and Over Again

I’ve seen this same marketing mistake so many times – I just have to talk about it. It’s really quite simple: Stop talking about yourself That may seem counter-intuitive. Isn’t the whole point of marketing to tell people about your business? Yes, of...
How I’m Going to Convince You to Become a Cop

How I’m Going to Convince You to Become a Cop

Maybe not literally “you”, but there is a national crisis in recruiting for our law enforcement agencies. According to Jesse Williams, New Mexico State Police Captain, “We have 650 officers now with 17 recruits in the academy. With retirements, resignations and...