How Word of Mouth Has Changed

How Word of Mouth Has Changed

It’s no secret that more and more content and conversations are generated online every day. A recent study by Engagement Labs, an analytics company that tracks online and offline data about brands, shows that the lines between online and offline Word of Mouth are more...
The Case for Useful Marketing.

The Case for Useful Marketing.

73% (of consumers) will make a decision about a brand based on which is the most useful or helpful in each instance.  – The 2016 State of Digital Transformation It was Jay Baer who coined the term Youtility in his NY Times bestselling book of the same name. If...
What United Airlines Should Do Next…

What United Airlines Should Do Next…

If you’ve been following the news about United Airline’s terrible treatment of one of its passengers, you’re likely disturbed. The subsequent response by United Airlines CEO, Oscar Munoz, has further upset the public, and caused a landslide of bad PR...
Everybody has a story to tell…

Everybody has a story to tell…

Kim started out his adult life as pre-dental student at the University of New Mexico and soon figured out during a particularly challenging quantitative analysis course that a dental career wasn’t for him. As he put it laughingly, “I figured out, maybe I’m not cut out...
It began with a bump on the head…

It began with a bump on the head…

In 1992, Alisha’s son had received a nasty bump on the head while playing in the yard. After she was unable to console her crying son, a neighbor who had overheard the commotion and had come  over to help, volunteered a little brown bottle. When the neighbor...
ABQ Grow Now Ep. 2 – Tripp Steele

ABQ Grow Now Ep. 2 – Tripp Steele

Recently hailing from Dallas, Tripp is the new General Manager of Mercedes/Porsche/Audi of Albuquerque. In this podcast, Tripp will speak about the effort that led his dealership from #181 of 221 in client satisfaction to #1 of 221 in client satisfaction nationwide in...