Episode 05 – Building a Quality Website

Episode 05 – Building a Quality Website

Why is it so hard to get a quality website built on time and on budget? The answer is really simple: most websites are almost always built backwards, starting with design. Why doesn’t it make sense to start a website project with design? It comes down to how well you...
I love marketing automation

I love marketing automation

I love marketing automation. It’s the only way to get scale and efficiency in your marketing. We work with businesses that don’t have the time and resources to figure all this out themselves. Having done it for hundreds of companies, I’m going to share what we’ve...
Putting Scale Behind Your Marketing

Putting Scale Behind Your Marketing

When you take the time to create a strategic marketing plan and commit to it long-term, you want to leverage it for all its worth. That means putting scale behind your strategy, and that requires automation. While the shift to automated martech tools has significantly...
Episode 04 – Building Your B2B Marketing Strategy

Episode 04 – Building Your B2B Marketing Strategy

Something we hear fairly often at boomtime from our clients is “Should I run this ad? It seems like a great deal, or, “should I boost this post on Facebook? It’s getting great engagement.” The thing is, these questions really surface a bigger, more pertinent question....
3 legs of reaching your marketing goals

3 legs of reaching your marketing goals

I recently wrote about the three big goals you should be aiming for in your B2B marketing strategy: building your audience, capturing new leads and referrals, and staying top-of-mind with your audience. But how do you achieve these goals? It’s time to build the three...
Episode 03 – Increasing Your LinkedIn Engagement

Episode 03 – Increasing Your LinkedIn Engagement

In Episode 2: B2B Marketing on LinkedIn, we discussed ways to optimize your profile to target the professional audience you are seeking to grow, and increase your connection rate. Now, it’s time to think about how you can increase your engagement on LinkedIn. In this...
Episode 02 – B2B Marketing on LinkedIn

Episode 02 – B2B Marketing on LinkedIn

If you’re a B2B trying to spread word of mouth about your business, LinkedIn is a proverbial gold mine with 61M senior level influencers and 40M users in decision making positions. Your goal is to grow your network of professionals, but, before you start sending...
Episode 01 – Building Your Audience

Episode 01 – Building Your Audience

When you hear the phrase ‘word of mouth’ you probably think of a naturally occurring instance where people are talking about or referring to a person, place, product, etc. Word of mouth marketing takes the work you’ve done building your brand, creating products, and...
Three Goals of B2B Marketing

Three Goals of B2B Marketing

If you’re thinking about what your long-term B2B marketing strategy is, there are three big goals you should be aiming for: Build your audience – the most undervalued asset in every business is your audience of clients and prospects. Getting great at capturing this...
Episode 00 – Welcome to the B2B Word of Mouth Marketing podcast

Episode 00 – Welcome to the B2B Word of Mouth Marketing podcast

Bill Bice is a programmer at heart. At 18, he created ProLaw Software, the first integrated ERP for law firms. After selling the company to Thomson Reuters, Bill became a VC as a founding partner in the Verge Fund, investing in high tech, high growth companies in the...