B2B Word of Mouth Marketing Podcasts

In this episode, we go over the best way to use your data to improve your business performance.

Most businesses do not make a profit on the first sale driven by a paid ad. In this episode, we go over what our advertising experts think about before ever launching an ad campaign.

Marketing initiatives take a lot of resources and planning so it is best to have a great idea of what is to come so that you can plan accordingly.

It is the time of year when we are evaluating the successes and areas for improvement for the year that has passed. With the holidays upon us and the new year on the horizon, it is time to look to 2020 as a year for growth.

Have you ever realized how counter-intuitive marketing can be? We cannot always trust our intuition.

Transparency has never been more important than it is now in the age of reviews and reputation management. This is why it is so important to clearly explain what it is you do and be as transparent about the process as possible.

Sometimes the “why” of what we do is as simple as solving a common problem or because it saves money. In reality, the “why” not only drives your business but also convinces your customers to do business with you.

Optimize your conversion path. Create a funnel. Get more leads!

Nurturing emails are about creating relationships. In this episode, we go through a series of emails designed to help your audience believe you when you say, “We’re here to help.”

Marketing is about planting seeds through brand awareness, messaging, communication campaigns and the like. Sales is about leveraging marketing tools to build relationships, authority, and trust in order to ultimately close deals. In this episode, we explore the differences and similarities, and why it is important to understand them both.

As we discussed in the last episode, in a world of noise it is not easy to stand out. But that doesn’t stop posts from going viral every day.

With 95 million photos and posts shared to Instagram and 55 million status updates on Facebook every day, how can you expect yours to go “Viral”, or even get noticed at all?

40 years ago the average American was exposed to 500 advertisements a day. Today, that number has grown to 5,000. That means that over the course of a year you will see nearly 2 million advertisements.

In the B2B space, I think we have all either tried LinkedIn Sales Navigator or have considered signing up for it. What are the pros and cons of having a license?

Word of mouth is the one form of marketing that actually works because it began with trusted recommendations from friends and family to their personal networks. These referrals are gold – they are independent of marketing tactics and rely solely on the kind of experience an individual has with a brand, business or product.

In Episode 9 we talked about capturing leads, and in a recent episode, we discussed if Email marketing works. We came to the conclusion that it’s a resounding Yes. So with this in mind – the next logical question is How do you build an email list worth marketing too?

In Episode 8 we talked about why you need to automate your marketing. And touched briefly on nurturing campaigns and email marketing. Within this strategy is a whole world of debate and intrigue. So today let’s dive a little deeper into Email Marketing where we’ll answer the question being asked in the age of social media. Does it still work?

In this episode, we’ll breakdown how to identify the right keywords, and how to build great content that employs keywords strategically to yield results.

By understanding the specific characteristics and traits that make up the Challenger Rep, you can train your sales team to become Challenger reps that can take on the Challenger Approach.

In this episode, Bill and Ken discuss how your company can support their sales reps by giving them a third of their time back by providing them with the marketing materials they need to be Challenger Reps.