B2B Word of Mouth Marketing Podcasts
Episode 31 – Drive Word of Mouth Using Social Currency
Strategies vary for how to achieve great word of mouth but there is an obvious common denominator.
read moreEpisode 30 – The Secret to A/B Testing
In this episode, we go over the best way to use your data to improve your business performance.
read moreEpisode 29 – 6 Things to consider before launching a PPC campaign
Most businesses do not make a profit on the first sale driven by a paid ad. In this episode, we go over what our advertising experts think about before ever launching an ad campaign.
read moreEpisode 28 – New Year New Marketing Plan
Marketing initiatives take a lot of resources and planning so it is best to have a great idea of what is to come so that you can plan accordingly.
read moreEpisode 27 – Strategic Planning
It is the time of year when we are evaluating the successes and areas for improvement for the year that has passed. With the holidays upon us and the new year on the horizon, it is time to look to 2020 as a year for growth.
read moreEpisode 26 – Noob vs Pro
Have you ever realized how counter-intuitive marketing can be? We cannot always trust our intuition.
read moreEpisode 25 – What To Expect
Transparency has never been more important than it is now in the age of reviews and reputation management. This is why it is so important to clearly explain what it is you do and be as transparent about the process as possible.
read moreEpisode 24 – What Is Your Why?
Sometimes the “why” of what we do is as simple as solving a common problem or because it saves money. In reality, the “why” not only drives your business but also convinces your customers to do business with you.
read moreEpisode 23 – Taking Advantage of Low Hanging Fruit
Optimize your conversion path. Create a funnel. Get more leads!
read moreEpisode 22 – Nurturing Campaigns
Nurturing emails are about creating relationships. In this episode, we go through a series of emails designed to help your audience believe you when you say, “We’re here to help.”
read moreEpisode 21 – What is the Difference Between Sales and Marketing
Marketing is about planting seeds through brand awareness, messaging, communication campaigns and the like. Sales is about leveraging marketing tools to build relationships, authority, and trust in order to ultimately close deals. In this episode, we explore the differences and similarities, and why it is important to understand them both.
read moreEpisode 20 – How To Go “Viral” – Part 2
As we discussed in the last episode, in a world of noise it is not easy to stand out. But that doesn’t stop posts from going viral every day.
read moreEpisode 19 – How To Go “Viral” – Part 1
With 95 million photos and posts shared to Instagram and 55 million status updates on Facebook every day, how can you expect yours to go “Viral”, or even get noticed at all?
read moreEpisode 18 – Why marketing is so hard, and what to do about it
40 years ago the average American was exposed to 500 advertisements a day. Today, that number has grown to 5,000. That means that over the course of a year you will see nearly 2 million advertisements.
read moreEpisode 17 – Is Sales Navigator worth it?
In the B2B space, I think we have all either tried LinkedIn Sales Navigator or have considered signing up for it. What are the pros and cons of having a license?
read moreEpisode 16 – How Technology Changed Word of Mouth
Word of mouth is the one form of marketing that actually works because it began with trusted recommendations from friends and family to their personal networks. These referrals are gold – they are independent of marketing tactics and rely solely on the kind of experience an individual has with a brand, business or product.
read moreEpisode 15 – How to Build an Email List
In Episode 9 we talked about capturing leads, and in a recent episode, we discussed if Email marketing works. We came to the conclusion that it’s a resounding Yes. So with this in mind – the next logical question is How do you build an email list worth marketing too?
read moreEpisode 14 – Email is Dead. Long Live Email.
In Episode 8 we talked about why you need to automate your marketing. And touched briefly on nurturing campaigns and email marketing. Within this strategy is a whole world of debate and intrigue. So today let’s dive a little deeper into Email Marketing where we’ll answer the question being asked in the age of social media. Does it still work?
read moreEpisode 13 – Finding the Right Keywords for Your Website
In this episode, we’ll breakdown how to identify the right keywords, and how to build great content that employs keywords strategically to yield results.
read moreEpisode 12 – Pillars of the Challenger Rep
By understanding the specific characteristics and traits that make up the Challenger Rep, you can train your sales team to become Challenger reps that can take on the Challenger Approach.
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