Marketing Advice

 

The #2 marketing mistake that I see over and over again

Why your marketing doesn’t work Consistency. Actually, the lack of consistency. Right after the “#1 mistake in marketing,” it’s the lack of consistency that causes your marketing to fail. There are no miracles in marketing. Trying a new approach for a month or two is...

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There are no shortcuts in marketing

People don’t like to hear me say it, but the truth is: There are no shortcuts or overnight fixes for good marketing. A strategic marketing plan that works is a long-term play that requires day-in-day-out execution. You need to commit to your plan for at least a year,...

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From baseball fan to MLB contract

Is getting the word out important? Ask Nathan Patterson, who has just gone from baseball fan to Major League Baseball player, thanks to social media. The 23 year old stepped into a pitching booth and threw a 96 mph fastball. The Kansas City Star quotes Patterson:...

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What you need to amplify your word of mouth

I love when I’m working with a business and ask them where their last referral came from and they tell me, “it was a referral from...” That’s because word of mouth is gold when it comes to growing your business. Word of mouth shows that you take care of your clients...

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People Don’t Pick Up the Phone Anymore

Remember when your website was really just a replacement for the yellow pages? Prospective clients would find your business, and then pick up the phone and call you. The customer journey looked a lot different then, and bringing a prospect through the sales funnel was...

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You can no longer hide (in marketing)

The lack of transparency is one of the things that has always driven me nuts about the discipline of marketing. I commonly joke that you go into marketing so that no one can figure out what you do. I can tell you from a business owner’s perspective, that’s immensely...

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I love marketing automation

I love marketing automation. It’s the only way to get scale and efficiency in your marketing. We work with businesses that don’t have the time and resources to figure all this out themselves. Having done it for hundreds of companies, I’m going to share what we’ve...

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Putting Scale Behind Your Marketing

When you take the time to create a strategic marketing plan and commit to it long-term, you want to leverage it for all its worth. That means putting scale behind your strategy, and that requires automation. While the shift to automated martech tools has significantly...

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The Three Legs of Reaching Your Marketing Goals

I recently wrote about the three big goals you should be aiming for in your B2B marketing strategy: building your audience, capturing new leads and referrals, and staying top-of-mind with your audience. But how do you achieve these goals? It’s time to build the three...

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Three Goals of B2B Marketing

If you’re thinking about what your long-term B2B marketing strategy is, there are three big goals you should be aiming for: Build your audience – the most undervalued asset in every business is your audience of clients and prospects. Getting great at capturing this...

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Get 8X more exposure on LinkedIn with one simple change

Neil Patel says it best when it comes to posting on LinkedIn’s social feed: “Repost with abandon.” If this scares you, like it did me at first, it’s because we’ve been trained via other social platforms like Facebook that this is a big no-no because marketers have had...

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People don’t want what you make

“People don’t want to buy a quarter-inch drill bit. They want a quarter-inch hole.” – Harvard marketing professor, Theodore Levitt As Seth Godin puts it, “People don’t want what you make.” Don’t worry, people don’t want what I make, either. No one really wants to...

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Short term gain vs. long term pain

Tommy Noonan got tired of finding fake reviews on Amazon. He’s not a software engineer by trade, but he created ReviewMeta.com, which has analyzed 203 million reviews on Amazon and found that 11.3% of reviews (22.8M) are fake. In some product categories, like...

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LinkedIn Virtual Meet & Greet

I’ve started networking without the empty calories, to make sure you’ve got a great LinkedIn profile. Now it’s time for the virtual meet and greet. How do you connect with the right contacts on LinkedIn? It’s time to start searching for connections. You’ve got two...

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$10k payoff for reading the fine print

Who actually reads the fine print? Despite everything seemingly coming with Terms of Service or Fine Print these days, don’t we all just click “I agree” and go on with our lives? Donelan Andrews, a Georgia school teacher, has long taught her students to pay attention...

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Networking without the empty calories

When you go to a networking event, you’re likely going to get in front of potential prospects. You put forth the time, effort, and money to purchase entry, travel to a location, and get in front of people over the course of an hour or two, handing out and receiving...

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There Are Only Two Ways to Grow Your Law Firm

There are only two ways to effectively grow your law firm, and only one of them creates new value to the partners: Lateral hires: recruit partners from other firms. Creates immediate growth because the majority of clients follow the partner. Word of mouth: leverage...

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NM State Police bucks the national trend

Job applications at law enforcement agencies are plummeting nationwide: Seattle: down nearly 50% Nashville: down 64% Even the FBI: down 39% New Mexico State Police: up 75% How did Captain Jesse Williams, in charge of recruiting for the New Mexico State Police (NMSP)...

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Magically grow your email list 60%

Want great marketing? Build a great email list. It’s not that LinkedIn, Facebook, Instagram, Twitter, SEO, and pay per click, etc. aren’t important, but we follow the data, and the best way to increase sales is to build an email list. The only problem? It’s really...

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