Marketing Advice

 

Meet our new CEO, JP Clement

Meet our new CEO, JP Clement

My hope is to deliver great marketing for our customers and to help boomtime grow into the big company that we think it can become using digital marketing.
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The Future of Marketing is Online

The Future of Marketing is Online

How we approach marketing has changed dramatically in just a few months. Your clients and prospects are now spending vastly more time on social media and in their email.
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I Don’t See Any Ads

I Don’t See Any Ads

The audience you want to reach is very difficult to get to via ads. We’ve all trained our brains to ignore ads. We automatically skip the first three results in a Google search. Any graphic in a box across a page on a website is invisible.
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Take the Time to Understand Your Audience

Take the Time to Understand Your Audience

You are never going to create a meaningful connection with a set of numbers. And whatever super boring marketing you’ve read lately was likely written for a dataset. What you need to do is turn that dataset into a persona.
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Mary Meeker’s Emerging Trends for Business Post-COVID-19

Mary Meeker’s Emerging Trends for Business Post-COVID-19

The tech community follows Mary Meeker's annual trends report religiously. Her VC firm, Bond, recently released its coronavirus trends report, filled with a good analysis of how this crisis will affect us all and shape how we interact and do business going forward....

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It’s Time to Focus on Marketing

It’s Time to Focus on Marketing

COVID-19 has massively disrupted just about every aspect of our lives – both at home and in our businesses. “67% of CFOs have taken cost-containment steps as a result of COVID-19 and that number is likely to grow.” Sales are down and many businesses are suffering. The...

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People are More Engaged Than Ever

People are More Engaged Than Ever

Right now, you don’t even have to wonder about where to connect with people. We’re all home and we’re all online. Your prospects and clients are looking for ways to be social, to connect with others, to learn new things, or even to distract themselves from everything...

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Marketing is Working Better Than Ever Right Now

Marketing is Working Better Than Ever Right Now

We’re all still at home dealing with this crisis, and it can be hard to imagine that any marketing is working right now. But it’s actually the opposite: for many companies, this is the best time to break through. Businesses who have tailored their marketing to match...

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How We Do Business Is Changing Forever

How We Do Business Is Changing Forever

COVID-19 is reshaping so much about the world we live in and the world we work in. It’s the first time in history that we are experiencing something akin to monoculture, and it has dramatically changed the way we work, do business, and interact with the world around...

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How to live a decade in one year

How to live a decade in one year

You don’t even have to try, because you’re doing it right now. All the predictions you’ve made, all the prognostications you’ve been reading about in your industry for years: they’ve all just moved up. Assume that what was going to be ten years out, is happening this...

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Word of Mouth Has Never Been More Important

Word of Mouth Has Never Been More Important

The passing of time feels different right now - either more slowly or quicker than before - which can make it hard to focus on family, on friends, on yourself, and definitely on your business. In this time of crisis with everything changing so rapidly, often we’re...

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