Marketing Advice

 

Get 8X more exposure on LinkedIn with one simple change

Neil Patel says it best when it comes to posting on LinkedIn’s social feed: “Repost with abandon.” If this scares you, like it did me at first, it’s because we’ve been trained via other social platforms like Facebook that this is a big no-no because marketers have had...

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People don’t want what you make

“People don’t want to buy a quarter-inch drill bit. They want a quarter-inch hole.” – Harvard marketing professor, Theodore Levitt As Seth Godin puts it, “People don’t want what you make.” Don’t worry, people don’t want what I make, either. No one really wants to...

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Short term gain vs. long term pain

Tommy Noonan got tired of finding fake reviews on Amazon. He’s not a software engineer by trade, but he created ReviewMeta.com, which has analyzed 203 million reviews on Amazon and found that 11.3% of reviews (22.8M) are fake. In some product categories, like...

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LinkedIn Virtual Meet & Greet

I’ve started networking without the empty calories, to make sure you’ve got a great LinkedIn profile. Now it’s time for the virtual meet and greet. How do you connect with the right contacts on LinkedIn? It’s time to start searching for connections. You’ve got two...

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$10k payoff for reading the fine print

Who actually reads the fine print? Despite everything seemingly coming with Terms of Service or Fine Print these days, don’t we all just click “I agree” and go on with our lives? Donelan Andrews, a Georgia school teacher, has long taught her students to pay attention...

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Networking without the empty calories

When you go to a networking event, you’re likely going to get in front of potential prospects. You put forth the time, effort, and money to purchase entry, travel to a location, and get in front of people over the course of an hour or two, handing out and receiving...

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There Are Only Two Ways to Grow Your Law Firm

There are only two ways to effectively grow your law firm, and only one of them creates new value to the partners: Lateral hires: recruit partners from other firms. Creates immediate growth because the majority of clients follow the partner. Word of mouth: leverage...

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NM State Police bucks the national trend

Job applications at law enforcement agencies are plummeting nationwide: Seattle: down nearly 50% Nashville: down 64% Even the FBI: down 39% New Mexico State Police: up 75% How did Captain Jesse Williams, in charge of recruiting for the New Mexico State Police (NMSP)...

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Magically grow your email list 60%

Want great marketing? Build a great email list. It’s not that LinkedIn, Facebook, Instagram, Twitter, SEO, and pay per click, etc. aren’t important, but we follow the data, and the best way to increase sales is to build an email list. The only problem? It’s really...

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How to not be the next Sears

It’s easy to blame the bankruptcy of Sears on Amazon, but are you going to accept that excuse when a new competitor comes out of left field in your market? Many retailers are actually expanding in the age of Amazon, both in e-commerce offerings and more stores....

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Give Every One of Your Sales Reps an Assistant. Yes, Really.

There’s something about the beauty of saying, “What’s your email? I’ll have my assistant reach out.” It immediately communicates that you’re worth meeting with - otherwise, why would you have an assistant? Most sales teams these days are running pretty slim and mean....

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The #1 Marketing Mistake That I See Over and Over Again

I've seen this same marketing mistake so many times – I just have to talk about it. It's really quite simple: Stop talking about yourself That may seem counter-intuitive. Isn't the whole point of marketing to tell people about your business? Yes, of course, it is....

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How I’m Going to Convince You to Become a Cop

Maybe not literally “you”, but there is a national crisis in recruiting for our law enforcement agencies. According to Jesse Williams, New Mexico State Police Captain, “We have 650 officers now with 17 recruits in the academy. With retirements, resignations and...

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Only 53% of sales people make quota

I’m typically on the optimistic side, but this is a case where the glass really is half empty, particularly when you think about how quota is often just enough to make it worth having that salesperson. Imagine what would happen if we could fill up the glass! A group...

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Random acts of marketing

There is a question that I get fairly regularly, either from a friend that knows what I do, or a client for which we’ve done some limited work: “Should I run this ad? It seems like a great deal! It’s a big discount, and they’re going to run free banner ads for me!”...

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CEO Announcement and the Goldilocks Principle

(Message from Bill Bice) I love it when people follow their passion. I’m happy to announce that I’m doing exactly that, coming back as CEO of boomtime. Mark Canon, who has contributed tremendously to the success of our company, is taking a step into semi-retirement....

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How to Know if Your Website is Working

You spend a small fortune to build a beautiful website. But after a while, you start to wonder... Is my website working? In other words, does your website make your phone ring? How in the world can you tell? I'm going to let you in on a little secret: it's amazingly...

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SEO Doesn’t Work

That seems like a bold statement: Search Engine Optimization (SEO) doesn't work. But unfortunately, the vast majority of what is passed off as SEO is actually Old School SEO – things that worked 5 and 10 years ago, but are now completely out-of-date. Old School SEO...

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