Marketing Advice

 

The #1 Marketing Mistake That I See Over and Over Again

I've seen this same marketing mistake so many times – I just have to talk about it. It's really quite simple: Stop talking about yourself That may seem counter-intuitive. Isn't the whole point of marketing to tell people about your business? Yes, of course, it is....

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How I’m Going to Convince You to Become a Cop

Maybe not literally “you”, but there is a national crisis in recruiting for our law enforcement agencies. According to Jesse Williams, New Mexico State Police Captain, “We have 650 officers now with 17 recruits in the academy. With retirements, resignations and...

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Only 53% of sales people make quota

I’m typically on the optimistic side, but this is a case where the glass really is half empty, particularly when you think about how quota is often just enough to make it worth having that salesperson. Imagine what would happen if we could fill up the glass! A group...

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Random acts of marketing

There is a question that I get fairly regularly, either from a friend that knows what I do, or a client for which we’ve done some limited work: “Should I run this ad? It seems like a great deal! It’s a big discount, and they’re going to run free banner ads for me!”...

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CEO Announcement and the Goldilocks Principle

(Message from Bill Bice) I love it when people follow their passion. I’m happy to announce that I’m doing exactly that, coming back as CEO of boomtime. Mark Canon, who has contributed tremendously to the success of our company, is taking a step into semi-retirement....

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How to Know if Your Website is Working

You spend a small fortune to build a beautiful website. But after a while, you start to wonder... Is my website working? In other words, does your website make your phone ring? How in the world can you tell? I'm going to let you in on a little secret: it's amazingly...

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SEO Doesn’t Work

That seems like a bold statement: Search Engine Optimization (SEO) doesn't work. But unfortunately, the vast majority of what is passed off as SEO is actually Old School SEO – things that worked 5 and 10 years ago, but are now completely out-of-date. Old School SEO...

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The Truth About Marketing Data…

There’s only so much you can learn from your own numbers. Sure, your business is unique and it’s important that you look at your internal data regularly. Your own data provides an immediate assessment of your marketing methods, allowing you to adjust to improve sales...

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How Word of Mouth Has Changed

It’s no secret that more and more content and conversations are generated online every day. A recent study by Engagement Labs, an analytics company that tracks online and offline data about brands, shows that the lines between online and offline Word of Mouth are more...

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How Hotel Andaluz Grew 80% with Word of Mouth Marketing.

"The website itself, which the end design was very much a collaboration between the boomtime team and our team has been a phenomenal success. We have increased revenues by over 80% year over year... We couldn't be happier with that." - See the Testimonial Video Hotel...

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The Case for Useful Marketing.

73% (of consumers) will make a decision about a brand based on which is the most useful or helpful in each instance.  - The 2016 State of Digital Transformation It was Jay Baer who coined the term Youtility in his NY Times bestselling book of the same name. If you're...

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What’s behind the independent bookstore renaissance?

Common knowledge would lead you to believe that brick and mortar bookstores have been in a downward spiral ever since Amazon gained prominence in the late 1990's and early 2000's. As it turns out, competition from online retailers has affected big-box bookstores much...

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What United Airlines Should Do Next…

If you've been following the news about United Airline's terrible treatment of one of its passengers, you're likely disturbed. The subsequent response by United Airlines CEO, Oscar Munoz, has further upset the public, and caused a landslide of bad PR and negative Word...

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Everybody has a story to tell…

Kim started out his adult life as pre-dental student at the University of New Mexico and soon figured out during a particularly challenging quantitative analysis course that a dental career wasn’t for him. As he put it laughingly, “I figured out, maybe I’m not cut out...

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It began with a bump on the head…

In 1992, Alisha's son had received a nasty bump on the head while playing in the yard. After she was unable to console her crying son, a neighbor who had overheard the commotion and had come  over to help, volunteered a little brown bottle. When the neighbor placed...

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ABQ Grow Now Ep. 2 – Tripp Steele

Recently hailing from Dallas, Tripp is the new General Manager of Mercedes/Porsche/Audi of Albuquerque. In this podcast, Tripp will speak about the effort that led his dealership from #181 of 221 in client satisfaction to #1 of 221 in client satisfaction nationwide in...

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Make the case for your business…

As I mentioned in the last post, potential customers are used to ignoring your marketing and advertising. While testimonials are a great way to communicate that customers are happy with you, they leave out the hard facts. How do you communicate product or service...

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