Marketing Advice

 

Make the case for your business…

As I mentioned in the last post, potential customers are used to ignoring your marketing and advertising. While testimonials are a great way to communicate that customers are happy with you, they leave out the hard facts. How do you communicate product or service...

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Don’t Just Tell Them, Show Them…

Potential customers are used to ignoring your marketing and advertising. Even if they're interested in your message, they're inundated by advertising across all of their devices and are more likely to miss your messages as a result. Even if you are able to cut through...

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ABQ Grow Now Ep. 1 – Nicole Tobiassen

Expanding and growing your business is as much a matter of mindset as taking consistent action steps toward your goals. In this podcast, Nicole Tobiassen, one of the top-ranked coaches in the world, will teach you how managing your thoughts, creating a positive...

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Pick the Low Hanging Fruit

Want to get more out of your business? Pick the low hanging fruit - customers who already know you. Stay top-of-mind with regular, valuable communication and easily generate repeat business and create referrals. It's what the winners do: when you're a customer of a...

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How Do You Sell Magnets to Fix Hard Water?

This blog is best read in order. If you find yourself a little lost, you may want to begin with the first post. What if you figured out that treating water with magnets solves a huge problem in your home? Alex Newman was a former construction business owner and...

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Building Trust with a Transparency Statement

This blog is best read in order. If you find yourself a little lost, you may want to begin with the first post. Now you know how to construct an “Introduction” letter. What’s next? As discussed in the last post, your potential customers know your business on a human...

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The Secret to Great Reviews

This blog is best read in order. If you find yourself a little lost, you may want to begin with the first post. "88% of people trust online reviews written by other consumers as much as they trust recommendations from personal contacts." If only it were so easy....

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Picture of a Shack…

I was working with the owner of a great local business that helps put on weddings last week, and they were sharing how tough business has been this year. They do amazing work. Brides just love them and that creates a lot of Word of Mouth. So why the tough times? The...

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