Marketing Advice

 

Mary Meeker’s Emerging Trends for Business Post-COVID-19

Mary Meeker’s Emerging Trends for Business Post-COVID-19

The tech community follows Mary Meeker's annual trends report religiously. Her VC firm, Bond, recently released its coronavirus trends report, filled with a good analysis of how this crisis will affect us all and shape how we interact and do business going forward....

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It’s Time to Focus on Marketing

It’s Time to Focus on Marketing

COVID-19 has massively disrupted just about every aspect of our lives – both at home and in our businesses. “67% of CFOs have taken cost-containment steps as a result of COVID-19 and that number is likely to grow.” Sales are down and many businesses are suffering. The...

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People are More Engaged Than Ever

People are More Engaged Than Ever

Right now, you don’t even have to wonder about where to connect with people. We’re all home and we’re all online. Your prospects and clients are looking for ways to be social, to connect with others, to learn new things, or even to distract themselves from everything...

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Marketing is Working Better Than Ever Right Now

Marketing is Working Better Than Ever Right Now

We’re all still at home dealing with this crisis, and it can be hard to imagine that any marketing is working right now. But it’s actually the opposite: for many companies, this is the best time to break through. Businesses who have tailored their marketing to match...

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How We Do Business Is Changing Forever

How We Do Business Is Changing Forever

COVID-19 is reshaping so much about the world we live in and the world we work in. It’s the first time in history that we are experiencing something akin to monoculture, and it has dramatically changed the way we work, do business, and interact with the world around...

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How to live a decade in one year

How to live a decade in one year

You don’t even have to try, because you’re doing it right now. All the predictions you’ve made, all the prognostications you’ve been reading about in your industry for years: they’ve all just moved up. Assume that what was going to be ten years out, is happening this...

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Word of Mouth Has Never Been More Important

Word of Mouth Has Never Been More Important

The passing of time feels different right now - either more slowly or quicker than before - which can make it hard to focus on family, on friends, on yourself, and definitely on your business. In this time of crisis with everything changing so rapidly, often we’re...

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What I’m Doing Right Now – COVID-19 Edition

What I’m Doing Right Now – COVID-19 Edition

My family was planning on being in Costa Rica right now for Spring Break. I canceled the trip four weeks ago – over the not very quiet objections of my wife and our kids (at least the younger ones who still live at home) – because I was concerned about being out...

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Marketing in a Time of Crisis

Marketing in a Time of Crisis

The worst thing you can do in a crisis is to stop communicating. It’s a natural reaction to pull back, but going dark is a huge mistake. Instead, it’s time to rethink your communication, and start planning for what comes next. Internally It starts with your own...

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What can we learn from China?

What can we learn from China?

The U.S. is running about two weeks behind Italy in the progression of COVID-19 cases. If you’ve followed what’s happened in Italy, then you already know it’s going to get worse before it gets better. At the same time, we can also look at China. Less than two months...

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What is Your Why?

What is Your Why?

One of my favorite subjects when it comes to marketing is the WHY. I love how Simon Sinek puts it: “People don’t buy what you do. They buy why you do it.” WHY you do what you do is at the core of everything about your business, from what you offer to how you market...

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Your Prospects Don’t Know What To Do

Your Prospects Don’t Know What To Do

You’ve put Sales Navigator to work for you to build your audience on LinkedIn. You’re making great connections, producing great content, and sending more traffic to your website than ever before. But you just don’t seem to be converting as many of them as you should....

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Don’t Neglect Your Nurturing Campaign

Don’t Neglect Your Nurturing Campaign

You’ve been increasing your engagement on LinkedIn and then capturing those leads on your website to help build your email list. Now it’s time to turn those contacts into relationships, and there is no more powerful way to build relationships and qualify prospects...

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Don’t Ignore Your Prospects

Don’t Ignore Your Prospects

You’ve optimized your profile on LinkedIn and shared great insight-driven content. People have liked what you shared, gone to your website, and signed up for emails. Your sales team has also expanded your prospect list. You’ve built your audience and captured their...

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You’re Not Fully Leveraging Sales Navigator

You’re Not Fully Leveraging Sales Navigator

We all know that if you’re serious about building an audience on LinkedIn, It’s worth investing in Sales Navigator. You’ve optimized your profile on LinkedIn and are committed to using Sales Navigator for its robust search capabilities. But what features you utilize...

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Is Sales Navigator Worth It?

Is Sales Navigator Worth It?

In the B2B space, it seems like everybody has either tried Sales Navigator once or they’re considering trying it. Everyone’s first question to me when talking about building your audience on LinkedIn is always, “is it worth it for my business?” And my answer is always...

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Why Your Marketing Doesn’t Work

Why Your Marketing Doesn’t Work

I get a lot of questions from prospects & contacts about why their marketing strategy isn’t working. And my answer is always the same: consistency. Actually, the lack of it. The hardest part of executing a strategic marketing plan is consistency (it’s the #2 marketing...

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You’re Automating the Wrong Things

You’re Automating the Wrong Things

These days there is so much data that the problem isn’t knowing what kind of marketing to do. The hard part is being really good and consistent at it. You start off with the best intentions and then things happen and marketing starts to fall by the wayside. It’s the...

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The Value of Micro-Commitments

The Value of Micro-Commitments

You want people to buy your product or service. But there’s a problem. Asking for large commitments upfront (like people’s personal information or a meeting) can scare people off. So what can you do to build an audience of valuable prospects? Think SMALL. I’m talking...

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Capturing Emails

Capturing Emails

You’re doing everything right. You have the three pillars of marketing in place. Your website is mobile-first and responsive. You’re creating valuable insight-driven content, and you’re building an audience on LinkedIn. But the most undervalued asset in any business...

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