Boutique Hotels

We believe that inside every small business

is a big business

The Story

In today’s hyper-competitive global travel landscape, it can be hard to differentiate your boutique hotel from the competition. The first impression of your property is made online, and with 48% of mobile users planning and booking their entire trip on their mobile device, having a digital presence is critical to building a brand and attracting new guests. Repeat guests also represent a sizable percentage of your revenue, so any marketing strategy must maintain relationships with past guests while cultivating relationships with new ones. boomtime helps you build the online presence that showcases all your hotel has to offer, and creates the conversations with prospective and repeat guests that are essential for a successful and thriving property in today’s global sphere.

The Story

In today’s hyper-competitive global travel landscape, it can be hard to differentiate your boutique hotel from the competition. The first impression of your property is made online, and with 48% of mobile users planning and booking their entire trip on their mobile device, having a digital presence is critical to building a brand and attracting new guests. Repeat guests also represent a sizable percentage of your revenue, so any marketing strategy must maintain relationships with past guests while cultivating relationships with new ones. boomtime helps you build the online presence that showcases all your hotel has to offer, and creates the conversations with prospective and repeat guests that are essential for a successful and thriving property in today’s global sphere.

The most common challenges we hear from hotels include:

Standing out in the Crowd

As a true boutique hotel, it can be a challenge to stand out in a saturated marketplace with increased competition from both boutique and fake boutique hotels. You need a website that looks great and draws customers in for booking.

Personalizing the Guest Experience

Personalizing the guest experience to make each guest feel unique, from targeted promotions and email campaigns to tracking guest preferences.

Attracting New Guests

Attracting and engaging new guests through strategic word of mouth and social media campaigns, and a website designed to tell your story.

Transition to Digital Marketing

With 85% of potential guests searching for lodging online, the transition to digital is key. You need a website that is designed to look great and function seamlessly across all platforms, drawing customers in and making it easy for them to book directly from their mobile device.

Cultivating Repeat Business

Crafting a marketing strategy and communications with guests to continue the conversation and drive repeat business.

Driving occupancy during off-peak times

Staying top of mind through regular communications and running the right promotions to attract business during off-peak times.

Knowing is only the beginning

Identifying these challenges is the first step in solving them, but most marketing directors don’t have the tools, time, or manpower to effectively address them. We specialize in building the conversations that lead to long term relationships, so your story is told to the right customers. We work with you to craft a marketing strategy targeted to each potential prospect, giving them the information they need to be well informed. We deliver these conversations in the medium that best suits the audience, using email, text, social media, and even video to tell your story.

Knowing is only the beginning

Identifying these challenges is the first step in solving them, but most marketing directors don’t have the tools, time, or manpower to effectively address them. We specialize in building the conversations that lead to long term relationships, so your story is told to the right customers. We work with you to craft a marketing strategy targeted to each potential prospect, giving them the information they need to be well informed. We deliver these conversations in the medium that best suits the audience, using email, text, social media, and even video to tell your story.

boomtime has a different approach to marketing for hotels, born out of more than a decade of building effective websites and promotional programs.

Building Conversations

We identify and target the most effective types of conversations for your property based on its unique attributes, industry standards, and the designated goals of the hotel, to create targeted communications and promotions that build a relationship with potential guests.

Building Conversations

We identify and target the most effective types of conversations for your property based on its unique attributes, industry standards, and the designated goals of the hotel, to create targeted communications and promotions that build a relationship with potential guests.

Mobile Optimized Websites

We build websites that are optimized to look great and function effortlessly on mobile devices, so your guests have a seamless experience across every device, from exploration, to booking, to customizing reservations and experiences.

Mobile Optimized Websites

We build websites that are optimized to look great and function effortlessly on mobile devices, so your guests have a seamless experience across every device, from exploration, to booking, to customizing reservations and experiences.

Personalizing the Customer Experience

We use behavioral techniques to score guests and potential guests based on their response rates to communications, allowing you to target specific guest attributes and send them more personalized communications and promotions to drive engagement.

Personalizing the Customer Experience

We use behavioral techniques to score guests and potential guests based on their response rates to communications, allowing you to target specific guest attributes and send them more personalized communications and promotions to drive engagement.

How it Works

Through a detailed interview between boomtime and key stakeholders in your hotel, together we determine the key challenges you are facing. From that discovery process, we design a dynamic website and create plans for each conversation, including the right delivery medium (graphics, text, video) and timing.

How it Works

Through a detailed interview between boomtime and key stakeholders in your hotel, together we determine the key challenges you are facing. From that discovery process, we design a dynamic website and create plans for each conversation, including the right delivery medium (graphics, text, video) and timing.

Based on what we know about your hotel and the challenges you’re facing, we create specific strategies to meet your needs.

Capturing Reservations from Your Website

With 85% of prospects looking for a hotel on their mobile device, and 48% researching, planning, and booking their travel using that same device, having a mobile friendly website is key. We design websites that are optimized to convey the experience of your hotel and function seamlessly, allowing your guests to easily find your hotel and book their reservation, all from their mobile device.

Generating Value from Existing Guests

Using sophisticated segmentation techniques, we help you extract more value out of your existing customers, creating more targeted promotions and conversations to increase engagement, grow more positive reviews, and drive bookings.

Increasing visits during off-peak periods

Driving business during shoulder seasons and off-peak periods is key to increasing revenue. We create promotional campaigns designed to utilize your existing database to grow word of mouth during the off-season, helping maintain engagement and highlighting shoulder season activities and promotions to help you keep your hotel full.

How We Do It

We work with hotels, and we understand their key challenges and needs. We utilize that knowledge to create dynamic websites and craft custom conversations and promotions that we deliver to your targeted audience of potential guests in formats designed to meet their preferences, from optimized websites, to email, video, and even texts.

How We Do It

We work with hotels, and we understand their key challenges and needs. We utilize that knowledge to create dynamic websites and craft custom conversations and promotions that we deliver to your targeted audience of potential guests in formats designed to meet their preferences, from optimized websites, to email, video, and even texts.

Case Study: Hotel Andaluz

The Challenge

Hotel Andaluz was already recognized nationally for their historic hotel and environmentally friendly redesign, but were looking for a better online representation of the Andaluz experience. They needed a new website and email campaign that showcased what makes Hotel Andaluz so unique, and was cohesive across digital platforms.

The Solution

We redesigned the website to bring it to a level of excellence that showcases the property and the Andaluz experience, with mobile optimization to create a consistent experience for booking online via mobile device. We also created an integrated marketing plan to bring consistency to their branding and help increase exposure and drive engagement.

The Results

They have seen an increase in site visits with an exceptional rate of engagement on the website as a result of conversions from the marketing campaigns.

Case Study: Brush Ranch

The Challenge

Brush Ranch faced a lot of challenges in creating more exposure for the property. They were known to the owners’ private circle but needed to find a way to increase word of mouth from previous guests and get the word out for corporate events.

The Solution

We utilized our integrated word of mouth marketing to segment their audiences, and focus on target demographics, to help increase exposure for group events, reunions, weddings, team building, etc.

The Results

Brush Ranch has increased the number of corporate and team building events booked, and increased word of mouth for other group events, such as weddings and reunions, leading to additional bookings. They have seen an increase in site visits with an exceptional rate of engagement on the website as a result of conversions from the marketing campaigns.