Light The Fuse Blog

Only 53% of sales people make quota

I’m typically on the optimistic side, but this is a case where the glass really is half empty, particularly when you think about how quota is often just enough to make it worth having that salesperson. Imagine what would happen if we could fill up the glass! A group...

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Random acts of marketing

There is a question that I get fairly regularly, either from a friend that knows what I do, or a client for which we’ve done some limited work: “Should I run this ad? It seems like a great deal! It’s a big discount, and they’re going to run free banner ads for me!”...

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How to Know if Your Website is Working

You spend a small fortune to build a beautiful website. But after a while, you start to wonder... Is my website working? In other words, does your website make your phone ring? How in the world can you tell? I'm going to let you in on a little secret: it's amazingly...

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SEO Doesn’t Work

That seems like a bold statement: Search Engine Optimization (SEO) doesn't work. But unfortunately, the vast majority of what is passed off as SEO is actually Old School SEO – things that worked 5 and 10 years ago, but are now completely out-of-date. Old School SEO...

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The Truth About Marketing Data…

There's only so much you can learn from your own numbers. Sure, your business is unique and it’s important that you look at your internal data regularly. Your own data provides an immediate assessment of your marketing methods, allowing you to adjust to improve sales...

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How Word of Mouth Has Changed

It’s no secret that more and more content and conversations are generated online every day. A recent study by Engagement Labs, an analytics company that tracks online and offline data about brands, shows that the lines between online and offline Word of Mouth are more...

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The Case for Useful Marketing.

73% (of consumers) will make a decision about a brand based on which is the most useful or helpful in each instance.  - The 2016 State of Digital Transformation It was Jay Baer who coined the term Youtility in his NY Times bestselling book of the same name. If you're...

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