Light The Fuse Blog

People don’t want what you make

“People don’t want to buy a quarter-inch drill bit. They want a quarter-inch hole.” – Harvard marketing professor, Theodore Levitt As Seth Godin puts it, “People don’t want what you make.” Don’t worry, people don’t want what I make, either. No one really wants to...

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Short term gain vs. long term pain

Tommy Noonan got tired of finding fake reviews on Amazon. He’s not a software engineer by trade, but he created ReviewMeta.com, which has analyzed 203 million reviews on Amazon and found that 11.3% of reviews (22.8M) are fake. In some product categories, like...

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LinkedIn Virtual Meet & Greet

I’ve started networking without the empty calories, to make sure you’ve got a great LinkedIn profile. Now it’s time for the virtual meet and greet. How do you connect with the right contacts on LinkedIn? It’s time to start searching for connections. You’ve got two...

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$10k payoff for reading the fine print

Who actually reads the fine print? Despite everything seemingly coming with Terms of Service or Fine Print these days, don’t we all just click “I agree” and go on with our lives? Donelan Andrews, a Georgia school teacher, has long taught her students to pay attention...

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Networking without the empty calories

When you go to a networking event, you’re likely going to get in front of potential prospects. You put forth the time, effort, and money to purchase entry, travel to a location, and get in front of people over the course of an hour or two, handing out and receiving...

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NM State Police bucks the national trend

Job applications at law enforcement agencies are plummeting nationwide: Seattle: down nearly 50% Nashville: down 64% Even the FBI: down 39% New Mexico State Police: up 75% How did Captain Jesse Williams, in charge of recruiting for the New Mexico State Police (NMSP)...

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Magically grow your email list 60%

Want great marketing? Build a great email list. It’s not that LinkedIn, Facebook, Instagram, Twitter, SEO, and pay per click, etc. aren’t important, but we follow the data, and the best way to increase sales is to build an email list. The only problem? It’s really...

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How to not be the next Sears

It’s easy to blame the bankruptcy of Sears on Amazon, but are you going to accept that excuse when a new competitor comes out of left field in your market? Many retailers are actually expanding in the age of Amazon, both in e-commerce offerings and more stores....

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