73% (of consumers) will make a decision about a brand based on which is the most useful or helpful in each instance.  - The 2016 State of Digital Transformation It was Jay Baer who coined the term Youtility in his NY Times bestselling book of the same name. If you're...

Common knowledge would lead you to believe that brick and mortar bookstores have been in a downward spiral ever since Amazon gained prominence in the late 1990's and early 2000's. As it turns out, competition from online retailers has affected big-box bookstores much...

If you've been following the news about United Airline's terrible treatment of one of its passengers, you're likely disturbed. The subsequent response by United Airlines CEO, Oscar Munoz, has further upset the public, and caused a landslide of bad PR and negative Word...

Kim started out his adult life as pre-dental student at the University of New Mexico and soon figured out during a particularly challenging quantitative analysis course that a dental career wasn’t for him. As he put it laughingly, “I figured out, maybe I’m not cut out...

In 1992, Alisha's son had received a nasty bump on the head while playing in the yard. After she was unable to console her crying son, a neighbor who had overheard the commotion and had come  over to help, volunteered a little brown bottle. When the neighbor placed...

Recently hailing from Dallas, Tripp is the new General Manager of Mercedes/Porsche/Audi of Albuquerque. In this podcast, Tripp will speak about the effort that led his dealership from #181 of 221 in client satisfaction to #1 of 221 in client satisfaction nationwide in...

As I mentioned in the last post, potential customers are used to ignoring your marketing and advertising. While testimonials are a great way to communicate that customers are happy with you, they leave out the hard facts. How do you communicate product or service...

Potential customers are used to ignoring your marketing and advertising. Even if they're interested in your message, they're inundated by advertising across all of their devices and are more likely to miss your messages as a result. Even if you are able to cut through...

Expanding and growing your business is as much a matter of mindset as taking consistent action steps toward your goals. In this podcast, Nicole Tobiassen, one of the top-ranked coaches in the world, will teach you how managing your thoughts, creating a positive...

Want to get more out of your business? Pick the low hanging fruit - customers who already know you. Stay top-of-mind with regular, valuable communication and easily generate repeat business and create referrals. It's what the winners do: when you're a customer of a...