How Word of Mouth Has Changed
It’s no secret that more and more content and conversations are generated online every day. A recent study by Engagement Labs, an analytics company that tracks online and offline data about brands, shows that the lines between online and offline Word of Mouth are more...
read moreHow Hotel Andaluz Grew 80% with Word of Mouth Marketing.
"The website itself, which the end design was very much a collaboration between the boomtime team and our team has been a phenomenal success. We have increased revenues by over 80% year over year... We couldn't be happier with that." - See the Testimonial Video Hotel...
read moreThe Case for Useful Marketing.
73% (of consumers) will make a decision about a brand based on which is the most useful or helpful in each instance. - The 2016 State of Digital Transformation It was Jay Baer who coined the term Youtility in his NY Times bestselling book of the same name. If you're...
read moreboomtime CEO, Mark Canon updates 1 Million Cups Albuquerque (Video)
It's been nearly a year since we last presented at 1 Million Cups in Albuquerque. Our CEO, Mark Canon updated the crowd on boomtime's services and progress over the past year.
read moreWhat’s behind the independent bookstore renaissance?
Common knowledge would lead you to believe that brick and mortar bookstores have been in a downward spiral ever since Amazon gained prominence in the late 1990's and early 2000's. As it turns out, competition from online retailers has affected big-box bookstores much...
read moreHow One School Tripled Website Referrals with Word of Mouth Marketing…
Comprehend Academy is truly a school for the internet age – built around the idea that every student is unique. The school uses online and social learning to build a specialized learning experience for every one of their students. "Comprehend Academy is for students...
read moreWhat United Airlines Should Do Next…
If you've been following the news about United Airline's terrible treatment of one of its passengers, you're likely disturbed. The subsequent response by United Airlines CEO, Oscar Munoz, has further upset the public, and caused a landslide of bad PR and negative Word...
read moreEverybody has a story to tell…
Kim started out his adult life as pre-dental student at the University of New Mexico and soon figured out during a particularly challenging quantitative analysis course that a dental career wasn’t for him. As he put it laughingly, “I figured out, maybe I’m not cut out...
read moreIt began with a bump on the head…
In 1992, Alisha's son had received a nasty bump on the head while playing in the yard. After she was unable to console her crying son, a neighbor who had overheard the commotion and had come over to help, volunteered a little brown bottle. When the neighbor placed...
read moreABQ Grow Now Ep. 2 – Tripp Steele
Recently hailing from Dallas, Tripp is the new General Manager of Mercedes/Porsche/Audi of Albuquerque. In this podcast, Tripp will speak about the effort that led his dealership from #181 of 221 in client satisfaction to #1 of 221 in client satisfaction nationwide in...
read moreMake the case for your business…
As I mentioned in the last post, potential customers are used to ignoring your marketing and advertising. While testimonials are a great way to communicate that customers are happy with you, they leave out the hard facts. How do you communicate product or service...
read moreDon’t Just Tell Them, Show Them…
Potential customers are used to ignoring your marketing and advertising. Even if they're interested in your message, they're inundated by advertising across all of their devices and are more likely to miss your messages as a result. Even if you are able to cut through...
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