Light The Fuse Blog

The Case for Useful Marketing.

73% (of consumers) will make a decision about a brand based on which is the most useful or helpful in each instance.  - The 2016 State of Digital Transformation It was Jay Baer who coined the term Youtility in his NY Times bestselling book of the same name. If you're...

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What United Airlines Should Do Next…

If you've been following the news about United Airline's terrible treatment of one of its passengers, you're likely disturbed. The subsequent response by United Airlines CEO, Oscar Munoz, has further upset the public, and caused a landslide of bad PR and negative Word...

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Everybody has a story to tell…

Kim started out his adult life as pre-dental student at the University of New Mexico and soon figured out during a particularly challenging quantitative analysis course that a dental career wasn’t for him. As he put it laughingly, “I figured out, maybe I’m not cut out...

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It began with a bump on the head…

In 1992, Alisha's son had received a nasty bump on the head while playing in the yard. After she was unable to console her crying son, a neighbor who had overheard the commotion and had come  over to help, volunteered a little brown bottle. When the neighbor placed...

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ABQ Grow Now Ep. 2 – Tripp Steele

Recently hailing from Dallas, Tripp is the new General Manager of Mercedes/Porsche/Audi of Albuquerque. In this podcast, Tripp will speak about the effort that led his dealership from #181 of 221 in client satisfaction to #1 of 221 in client satisfaction nationwide in...

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Make the case for your business…

As I mentioned in the last post, potential customers are used to ignoring your marketing and advertising. While testimonials are a great way to communicate that customers are happy with you, they leave out the hard facts. How do you communicate product or service...

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Don’t Just Tell Them, Show Them…

Potential customers are used to ignoring your marketing and advertising. Even if they're interested in your message, they're inundated by advertising across all of their devices and are more likely to miss your messages as a result. Even if you are able to cut through...

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ABQ Grow Now Ep. 1 – Nicole Tobiassen

Expanding and growing your business is as much a matter of mindset as taking consistent action steps toward your goals. In this podcast, Nicole Tobiassen, one of the top-ranked coaches in the world, will teach you how managing your thoughts, creating a positive...

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Pick the Low Hanging Fruit

Want to get more out of your business? Pick the low hanging fruit - customers who already know you. Stay top-of-mind with regular, valuable communication and easily generate repeat business and create referrals. It's what the winners do: when you're a customer of a...

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