Episode 16 – How Technology Changed Word of Mouth

Word of mouth is the one form of marketing that actually works because it began with trusted recommendations from friends and family to their personal networks. These referrals are gold – they are independent of marketing tactics and rely solely on the kind of experience an individual has with a brand, business or product. That said, technology has dramatically impacted the way we can amplify word of mouth marketing today.

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Bill Bice

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Erin Barrio

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