Episode 18 – Why marketing is so hard, and what to do about it

How much has marketing really changed over the years?

40 years ago the average American was exposed to 500 advertisements a day. Today, that number has grown to 5,000. That means that over the course of a year you will see nearly 2 million advertisements. With that sort of saturation it has become harder and harder to make a lasting impression through traditional marketing avenues. Through it all, and now more than ever, word of mouth referrals are the trusted gold standard in the decision making cycle whether in the B2C or B2B space.

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Bill Bice

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Erin Barrio

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