Episode 22 – Nurturing Campaigns

Nurturing emails are about creating relationships. People don’t buy from businesses or websites. People buy from people. With an email nurturing campaign, you can put a face on your business and show your audience that you are a person, running a business that exists to help them. Unfortunately, too many bad actors have ruined the phrase “we’re here to help” so that nobody believes it anymore. In this episode, we go through a series of emails designed to help your audience believe you when you say, “We’re here to help.”