Launch

Combine the power of Network + Connect + Capture with a new website to create a comprehensive digital marketing strategy designed to launch your venture and make the right first impression

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The why of Launch

You’re ready to launch your new venture, but that means you need to scale up your digital marketing activities to make the right first impression. It’s time to take a comprehensive approach with a strategy that helps you target the right prospects, capture great leads, and drive more business. Launch is like having your own marketing department helping you manage the critical activities of your digital marketing strategy. Our approach makes your marketing fully scalable and consistent so that you can expand your digital marketing activities as your business and your pipeline grow.

A holistic approach to marketing

First, your dedicated Marketing Strategist sits down with you to discuss your marketing goals and any activities you’re currently utilizing. We take the time to get to know your business and your target audience. We make sure we understand what is working, what is not working, and where you would like to be. Your Strategist takes all that data and develops the right plan to support and enhance your marketing.

We start off by targeting the right prospects. Our Connect activities let you make the LinkedIn connections you want and build the relationships that lead to sales while growing and leveraging your LinkedIn presence.

Great marketing is all about getting your message out to the right audience day in and day out. Our Communicate activities help you educate and connect with your audience with targeted lead nurturing campaigns designed to increase engagement, build trust, and drive conversions.

Now that you’ve built a relationship with your prospects, it’s time to capture those leads. Our Capture activities help you identify and capture more marketing qualified leads to fill the top of your funnel and drive conversions.

Everything is supported by a website designed to represent your brand and drive your marketing activities. Whether it is a landing page or microsite developed to target a specific market or launch a new product, or a complete custom site, our website designs support your marketing activities, enabling you to connect with your prospects, lead them through the buyer’s journey, and capture and qualify leads.

We combine all these activities into a fully customized digital marketing strategy designed by your Strategist to turbocharge your marketing. They work in concert to amplify each other and drive business. Connect pushes more leads to your website, where they can be captured by the Capture tools. Communicate engages the audience you target with Connect, driving them to your website so they can also be captured and nurtured further. We back it all up with data that shows what is working and where improvements can be made.

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Pricing and tiers

Launch deliverables

Starter

Landing pages (up to 3 pages)

We design and build up to 3 landing pages for your website.

Starter

Basic

Basic website SEO

Our experts audit your website and content and make recommendations to optimize it for search queries.

Basic

Basic

Hosting and maintenance

We host and maintain your website, ensuring you are always secure and up-to-date while making simple content changes on your behalf.

Basic

Basic

Website

We design and build a website with up to 3 different page layouts.
Basic

Advanced

Website

We design and build a website with up to 5 different page layouts.

Advanced

Pro

Website

We design and build a website with unlimited page layouts

Pro

Starter

Profile audit and optimization

Our experts do an audit of 1 LinkedIn profile and make recommendations to optimize it.

Starter

Starter

Persona creation

We develop up to 3 character descriptions based on the target demographics and characteristics of your ideal customer.

Starter

Starter

Advanced search query development

We utilize personas to develop advanced search queries that enable you to target precisely the people you want to connect with on LinkedIn.

Starter

Starter

Sales Connector

Sales Connector automates the connection process and facilitates the early nurturing of leads on LinkedIn while monitoring analytics and showing ROI. It enables us to maximize your time spent nurturing and closing these leads.

Starter

Basic

Content distribution (we provide the content)

Our team creates content for your LinkedIn profile and posts it for you.

Basic

Basic

Content calendar posting

We maintain your content calendar and post content to your channels, so you always have fresh content working for you.

Basic

Advanced

CRM integration

Integrate information from your LinkedIn connections and email inbox directly into your customer relationship management (CRM) system.

Advanced

Starter

Basic content SEO

Our experts do an audit of your content and make recommendations to optimize it for search queries.

Starter

Starter

Email distribution

Our team schedules and sends out emails to your email list or subgroups of your email list.

Starter

Starter

Social media posting

Post messaging and content to your social media channels so you always have fresh content in your feed.

Starter

Basic

Content creation

We create 1 BUILD article per month and the NURTURE series of emails for you based on a customized digital marketing strategy and plan.

Basic

Basic

RECOVER (up to 10 mailboxes)

Scan email conversations in your organization to capture leads that fell through the cracks and pull them back into your marketing and sales funnel.

Basic

Basic

Website posting

Our team posts content to your website that is optimized to generate engagement for your target audience(s).

Basic

Advanced

RECOVER (up to 15 mailboxes)

Scan email conversations in your organization to capture leads that fell through the cracks and pull them back into your marketing and sales funnel.

Advanced

Advanced

Content creation

We create 2 BUILD articles per month and the NURTURE series of emails for you based on a customized digital marketing strategy and plan.
Advanced

Advanced

Advanced SEO

We take your website and content to the next level. We take the same tools and analytics but go even deeper, looking at various key SEO components, and providing SEO-focused content strategy and on-page fixes and refinements to improve your funnel.

Advanced

Starter

CallRail

For visitors who prefer to call your business, call tracking captures their information to show how callers are finding you. Before you even pick up the phone, you know where they came from, enhancing your ability to optimize the conversation.

Starter

Starter

Website opt-in (you provide the informational reward)

Opt-ins are designed to address your leads where they are in their customer journey on your website. They leverage powerful calls-to-action that help drive interest and capture a lead’s email in exchange for an informational reward.

We create 1 website opt-in with informational reward content that you provide.

Starter

Starter

Contact or interest form

Contact or interest forms capture information from visitors to your website, allowing them to capture their information when they reach out to you.   

We design and build 1 optimized and customized form for a key point along your buyer’s journey.

Starter

Starter

RECOVER (up to 5 mailboxes)

A lot of potential leads get lost in your email conversations. RECOVER scans email inboxes in your company to capture the leads that fell through the cracks and pull them back into your marketing and sales funnels. We deploy RECOVER on up to 5 mailboxes at your organization.

Starter

Basic

Website opt-ins (you provide the informational reward)

We create up to 3 website opt-ins with informational reward content that you provide. 
Basic

Basic

Contact or interest forms

We design and build up to 3 forms that are optimized and customized for various points along your buyer’s journey.
Basic

Basic

RECOVER (up to 10 mailboxes)

A lot of potential leads get lost in your email conversations. RECOVER scans email inboxes in your company to capture the leads that fell through the cracks and pull them back into your marketing and sales funnels. We deploy RECOVER on up to 10 mailboxes at your organization.
Basic

Basic

Appointment scheduling integration

Integrate scheduling directly into your website, so prospects can instantly schedule a meeting or demo that matches their schedule (and yours!).

Basic

Advanced

Landing pages (we provide the content)

Landing pages take lead capture even further, with dedicated pages on your website designed to target specific verticals and capture those leads. Landing pages enable you to analyze where leads are coming from and maximize conversions. 

We tell you what content we need, and we design and create up to 3 landing pages.

Advanced

Advanced

RECOVER (up to 15 mailboxes)

A lot of potential leads also get lost in your email conversations. RECOVER scans email inboxes in your company to capture the leads that fell through the cracks and pull them back into your marketing and sales funnels. We deploy RECOVER on up to 15 mailboxes at your organization.
Advanced

Advanced

CRM integration

Integrate information from forms and your email inbox directly into your customer relationship management (CRM) system.

Advanced

Tier breakdown

Deliverables Starter Basic Advanced Pro
Website activities
Landing pages (up to 3 pages)
Website (up to 3 page layouts)
Website (up to 5 page layouts)
Website (unlimited page layouts)
Basic website SEO
Hosting and maintenance
Connect
Profile audit and optimization
Persona creation
Advanced search query development
Sales Connector
Content distribution (we provide the content)
Content calendar posting
CRM integration
Communicate
Basic content SEO
Email distribution
Social media posting
Content creation (1 BUILD article)
Content creation (2 BUILD articles)
RECOVER (up to 10 mailboxes)
RECOVER (up to 15 mailboxes)
Website posting
Advanced SEO
Capture
CallRail
Website opt-in (1 website opt-in)
Website opt-ins (3 website opt-ins)
Contact or interest form
Contact or interest forms (3 forms)
Appointment scheduling integration
Landing pages (we provide the content)
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