Your B2B Marketing Team

Enable Your Sales Team with an Expert Outsourced B2B Marketing Team

Only 53% of sales reps make quota

It’s a challenge that we hear regularly from B2B sales organizations: the old way of selling isn’t enough anymore. Research from the Gartner Group illustrates why: the most successful companies enable their sales team to challenge their clients by providing them with key insights that show them how to solve their most pressing problems. You are in a unique position to do this, because you have perspective across the entire market. boomtime delivers the marketing support to enable your sales team to take a very different approach to the market.

The most common challenges we hear today in B2B sales include:

Conversation Volume

“We need to find a better way to scale the number of B2B sales conversations we’re having.”

Engagement

“We’re having a difficult time engaging all of the stakeholders throughout the consideration cycle.”

Conversion

“We don’t believe that our sales team is using our CRM to full effect and that we’re doing all the appropriate follow-up.”

Marketing Strategy

“It’s almost impossible to consistently and effectively execute on a well thought-out marketing strategy.”

Marketing Talent

“It’s become increasingly challenging to attract and retain high-end marketing talent.”

ROI

“We’re having a difficult time evaluating the effectiveness of our marketing and advertising initiatives.”

The Bright Idea

For the cost of one good marketing person on staff, you get a full team with boomtime. Imagine an integrated marketing team focused on both the strategy and day-to-day implementation to help you grow your business. That’s boomtime. boomtime works with hundreds of small and medium-sized B2B sales organizations just like yours, and our fuse automation platform gives us a huge advantage not only in efficiency, but also in data. It’s from the data that we learn what works and what doesn’t, and what to do for your business. We’re constantly testing and experimenting, and then applying that learning to all of our clients.

With boomtime, you have all the conversations with prospects and clients that you would, if only you had the time.

Conversational Marketing

We develop a comprehensive messaging architecture which engages and stays top-of-mind with your prospects and clients.

Website Design & SEO

We’ll either build you an agency-level mobile-first website or optimize your existing site for lead capture. No Old School SEO here, we apply the latest in SEO techniques to your website. Learn more about Word of Mouth Websites.

Generating Value From Existing Customers

Using sophisticated behavioral segmentation techniques, we help you extract more value out of your existing clients, creating more targeted conversations and increasing engagement.

Social Selling

Design and implement a social selling plan to scale conversations with prospects on LinkedIn and other social platforms, driving more sales opportunities.

Sales Yield Optimization

Automatically build your email by mining client-facing employees’ mailboxes for contacts, and then surface new prospects for salespeople, enabling one button automatic follow-up for short, medium and long-term sales cycles.

How it Works

boomtime uses a 3 stage development, optimization and maintenance process to execute on your Word of Mouth Marketing plan.

Phase I

Discovery & Development

Through a detailed interview process between boomtime and key stakeholders in your company, together we determine the key challenges and opportunities in your business. From that discovery process, we build a Strategic Marketing Plan which creates the framework for your marketing initiatives.

Phase II

Launch & Optimization

Analysis from the first three months of user interaction and engagement is used to create a baseline and over the following nine months we use A/B testing to fully optimize your marketing.

Phase III

Maintenance

Once your Word of Mouth Marketing plan is fully optimized, we manage it on an ongoing basis, with regular content development to feed your program, always monitoring analytics for additional refinements.