Your B2C Marketing Team

Expert Marketing Strategies that get More Customers to Your Business

The Story

It’s what we hear from small businesses over and over again: it’s almost impossible to consistently and effectively execute on a well thought-out marketing strategy. boomtime works with hundreds of small and medium-sized businesses just like yours, and our fuse automation platform gives us a huge advantage not only in efficiency, but also in data. It’s from the data that we learn what works and what doesn’t, and what to do for your business. We’re constantly testing and experimenting, and then applying that learning to all of our clients.

The most common challenges we hear today in B2B sales include:

Strategy

“We need for a comprehensive marketing and communications strategy.”

Marketing Talent

“It’s challenging to attract, retain and manage enough high-end internal marketing personnel for consistent execution on our marketing.”

ROI

“We’re struggling to understand the effectiveness of our  marketing and advertising campaigns.”

Engagement

“We have challenges increasing longer term engagement with prospects and clients.”

Word of Mouth

“We get a lot of word of mouth referrals, but we know we’re could be capturing a lot more.”

Conversion

“We have lots of opportunity to increase the conversion rate of our prospects.”

The Bright Idea

For the cost of one good marketing person on staff, you get a full team with boomtime. Imagine an integrated marketing team focused on both the strategy and day-to-day implementation to help you grow your business. That’s boomtime. boomtime works with hundreds of small and medium-sized B2B sales organizations just like yours, and our fuse automation platform gives us a huge advantage not only in efficiency, but also in data. It’s from the data that we learn what works and what doesn’t, and what to do for your business. We’re constantly testing and experimenting, and then applying that learning to all of our clients.

With boomtime, you have all the conversations with prospects and clients that you would, if only you had the time.

Conversational Marketing

We develop a comprehensive messaging architecture which engages and stays top-of-mind with your prospects and clients.

Website Design & SEO

We’ll either build you an agency-level mobile-first website or optimize your existing site for lead capture. No Old School SEO here, we apply the latest in SEO techniques to your website. Learn more about Word of Mouth Websites.

Generating Value From Existing Customers

Using sophisticated behavioral segmentation techniques, we help you extract more value out of your existing clients, creating more targeted conversations and increasing engagement.

Social Selling

Design and implement a social selling plan to scale conversations with prospects on LinkedIn and other social platforms, driving more sales opportunities.

Sales Yield Optimization

Automatically build your email by mining client-facing employees’ mailboxes for contacts, and then surface new prospects for salespeople, enabling one button automatic follow-up for short, medium and long-term sales cycles.

How it Works

boomtime uses a 3 stage development, optimization and maintenance process to execute on your Word of Mouth Marketing plan.

Phase I

Discovery & Development

Through a detailed interview process between boomtime and key stakeholders in your company, together we determine the key challenges and opportunities in your business. From that discovery process, we build a Strategic Marketing Plan which creates the framework for your marketing initiatives.

Phase II

Launch & Optimization

Analysis from the first three months of user interaction and engagement is used to create a baseline and over the following nine months we use A/B testing to fully optimize your marketing.

Phase III

Maintenance

Once your Word of Mouth Marketing plan is fully optimized, we manage it on an ongoing basis, with regular content development to feed your program, always monitoring analytics for additional refinements.

See What We Can Do