Recruiting

How do you get from Prospect to Recruit?

Through Conversation.

The Story

The more recruiters we get to know, the more we hear that successfully recruiting candidates is growing more and more difficult. People have more choices now, and organizations need to sell themselves, while also figuring out how to convince the right candidates to come work for them. Where you used to be able to count on predictable yield from recruiting pipelines, the characteristics of today’s job market make it much tougher to get even highly-interested prospects through the application process.

The Story

The more recruiters we get to know, the more we hear that successfully recruiting candidates is growing more and more difficult. People have more choices now, and organizations need to sell themselves, while also figuring out how to convince the right candidates to come work for them. Where you used to be able to count on predictable yield from recruiting pipelines, the characteristics of today’s job market make it much tougher to get even highly-interested prospects through the application process.

The most common challenges we hear from recruiters today include:

Staying Top of Mind

Maintaining regular contact with potential candidates, by continuing the conversation about your organization

Attracting Millennials

Attracting and later engaging with millennial candidates

Identifying the Right Prospects

Attracting, and engaging with, the best prospects

Candidate Diversity

Meeting commitments to diversity and attracting minority candidates

Long Application Process

Getting applicants all the way through the enrollment pipeline

Effective Online Recruiting

Recruiting online reliably and effectively

Knowing is only the beginning

Identifying these problems is, of course, only the first step in solving them. But most recruiting agencies don’t have the tools, time, or manpower to effectively address these challenges. Establishing an ongoing dialog with potential candidates – particularly millennials, who communicate rapidly, constantly, and with varying levels of attention – seems nearly impossible. You know you need to have the conversations that keep candidates engaged, tell your organization’s story, and guide prospects as they go through the process. It’s a tall order.

Knowing is only the beginning

Identifying these problems is, of course, only the first step in solving them. But most recruiting agencies don’t have the tools, time, or manpower to effectively address these challenges. Establishing an ongoing dialog with potential candidates – particularly millennials, who communicate rapidly, constantly, and with varying levels of attention – seems nearly impossible. You know you need to have the conversations that keep candidates engaged, tell your organization’s story, and guide prospects as they go through the process. It’s a tall order.

boomtime has a different approach to recruiting, born out of a decade of building effective communications programs.

Targeting

Identifying the right candidates to contact is key to finding the top prospects for your organization. We use machine learning and contact capture techniques to identify the right candidates, based on the unique characteristics you are seeking.

Targeting

Identifying the right candidates to contact is key to finding the top prospects for your organization. We use machine learning and contact capture techniques to identify the right candidates, based on the unique characteristics you are seeking.

Building Engagement

After identifying the issues your organization can most effectively address, we create target conversations that engage prospective candidates across the recruiting life cycle, building a sustainable relationship with them. It’s written especially for YOUR prospects, in THEIR language, and delivered via THEIR most preferred means of communications.

Building Engagement

After identifying the issues your organization can most effectively address, we create target conversations that engage prospective candidates across the recruiting life cycle, building a sustainable relationship with them. It’s written especially for YOUR prospects, in THEIR language, and delivered via THEIR most preferred means of communications.

Qualifying Candidates

Not all candidates are created equal, even before they’ve been assessed. With traditional processes, it’s difficult to pick out highly-engaged prospects from the rest. boomtime uses behavioral techniques to identify and score candidates based on their response rates to the communications, identifying high value candidates, and sending them much more targeted personal communications. The result is a candidate you want getting the attention they deserve.

Qualifying Candidates

Not all candidates are created equal, even before they’ve been assessed. With traditional processes, it’s difficult to pick out highly-engaged prospects from the rest. boomtime uses behavioral techniques to identify and score candidates based on their response rates to the communications, identifying high value candidates, and sending them much more targeted personal communications. The result is a candidate you want getting the attention they deserve.

How it Works

Through a detailed interview between boomtime and key stakeholders in your department, together we determine key challenges faced by your recruiters. From that discovery process, we create plans for each conversation, including things like: a profile of the ideal candidate, format of conversation most effective in this case, delivery medium (graphics, text, video), and timing.

How it Works

Through a detailed interview between boomtime and key stakeholders in your department, together we determine key challenges faced by your recruiters. From that discovery process, we create plans for each conversation, including things like: a profile of the ideal candidate, format of conversation most effective in this case, delivery medium (graphics, text, video), and timing.

Based on what we know about your company and the challenges you’re facing, we create specific conversations to address them.

Difficulty Recruiting Top Candidates?

We create an article series that highlights your organization’s culture, its approach to care, and interviews with existing staff. We track levels of engagement to send secondary content to highly engaged prospects.

Problems Explaining Your Application Process?

We create an article series that details your organization’s application processes, helping your potential prospects better understand how you work, and what the process will be like for them.

Challenges Maintaining Contact with Prospects?

We build the conversations every organization would like to have if they had the time. Every conversation is custom created based on detailed discussions with you, tailored to your audience, and delivered in the appropriate format to candidates based on the content and the demographic profile of the recipient along with the goals your organization.

How We Do It

We work with recruiters to identify their key challenges and then we build custom conversations that deliver to your targeted audience of prospects in different formats, including email, video, and texts.

How We Do It

We work with recruiters to identify their key challenges and then we build custom conversations that deliver to your targeted audience of prospects in different formats, including email, video, and texts.

Case Study: Recruiting

Each of the following clients faces common goals and challenges while striving to reach very different audiences. With each of these recruitment efforts, their goal is to increase participation in their respective programs. Their challenge, to communicate an opportunity to a generation of people who have been raised on the internet and spend more than 10 hours a day consuming digital media, resulting in being exposed to more than 5,000 advertisements every day. With that kind of environment, it is no wonder that organizations struggle to create impactful messaging that can stand out amongst all the noise. Below is an overview of the steps boomtime has made to overcome these challenges and assist our clients in reaching their goals.

Year Up

The Year Up program was developed as a way for underserved young adults to gain the business and technical skills to be able to compete in today’s job market. They have helped thousands of youth develop their untapped potential and reach heights they never thought possible. As they approach their 10 year anniversary they are facing the challenge of meeting their enrollment goals and so have come to boomtime to develop a solution. We have created a mobile-driven online recruitment platform https://joinyearup.org/ that highlights the journeys of several alumni from different backgrounds, who all found success in their lives through the Year Up program. We take someone who is interested in Year Up and pair them with a familiar face who has shared similar struggles. Through a series of videos on the site, the user is able to learn about the different alumni stories. If they feel a connection with one of them they can join that alum’s email stream. In this stream they will receive information about the program and the steps someone needs to take to join the program, and what to expect along the way throughout.

Bernalillo County Metroplitan Detention Center

The Bernalillo County MDC provides a solid career in Law Enforcement including a competitive wage, government-backed benefits, and education reimbursement plans. Even with this kind of offering they have found it difficult to fill their ranks. This staffing issue has resulted in mandatory overtime for nearly the entire staff to an unsustainable degree. To resolve this shortcoming we developed a website www.MDCrecruiting.com  dedicated to telling the story of a day in the life of a Corrections Officer, and what someone needs to do to become one. From the site, users are prompted to contact a recruiter directly or to link right to the application. Users are also prompted to join an email list in which they receive a series of emails over the course of several weeks that guide a reader through the decision landscape of becoming a corrections officers. All of this messaging tackle two main issues. One, the need to dispel the misconceptions that mainstream media and Hollywood have convinced the public is the reality of being a CO. The second is walking prospects through each step of the process to start a career with the Bernalillo County MDC.

New Mexico State Police

The NMSP is the foremost law enforcement agency in New Mexico. They span every corner of the state and maintain 13 different specialty teams. An officer with the NMSP receives competitive wages, great benefits, and a lifetime pension upon retirement. Even with this kind of offering over the last decade, they have seen their recruitment numbers diminish. When we began to work with this client the first issue we tackled was the messaging. We strongly believe that in a world that moves at the speed of social media, where the average American checks their phone every 10 seconds, an ongoing conversation is the best way for a message to make an impact. This engagement content series is coupled with a lightbox opt-in campaign and delivered through a series of emails that span the decision landscape.

From there we designed a mobile-focused online recruiting tool www.JoinNMSP.com that lays out the case for becoming an officer with the NMSP. Through the use of video, images and compelling content this site walks a user through the life and career of an officer from joining the academy on through to retirement. Because of our findings that a majority of officers first became interested in this line of work due to a close personal relationship with a family member or friend, our rollout has been focused on the existing officers with the NMSP. We delivered instructions on how the site could be accessed like the other apps on a smartphone or tablet, and the officers have been encouraged to use the site as a recruiting tool as they go about their day to day duties.

Finally, we have taken the list of academy graduates from the last 3 years and have developed a profile that we have used to target a series of social media ads. These ads are being focused on particular geographic regions that NMSP is ramping up recruitment from.