Recruiting

How do you get from Prospect to Recruit?

Through Conversation.

The Story

The more recruiters we get to know, the more we hear that successfully recruiting candidates is growing more and more difficult. People have more choices now, and organizations need to sell themselves, while also figuring out how to convince the right candidates to come work for them. Where you used to be able to count on predictable yield from recruiting pipelines, the characteristics of today’s job market make it much tougher to get even highly-interested prospects through the application process.

The Story

The more recruiters we get to know, the more we hear that successfully recruiting candidates is growing more and more difficult. People have more choices now, and organizations need to sell themselves, while also figuring out how to convince the right candidates to come work for them. Where you used to be able to count on predictable yield from recruiting pipelines, the characteristics of today’s job market make it much tougher to get even highly-interested prospects through the application process.

The most common challenges we hear from recruiters today include:

Staying Top of Mind

Maintaining regular contact with potential candidates, by continuing the conversation about your organization

Attracting Millennials

Attracting and later engaging with millennial candidates

Identifying the Right Prospects

Attracting, and engaging with, the best prospects

Candidate Diversity

Meeting commitments to diversity and attracting minority candidates

Long Application Process

Getting applicants all the way through the enrollment pipeline

Effective Online Recruiting

Recruiting online reliably and effectively

Knowing is only the beginning

Identifying these problems is, of course, only the first step in solving them. But most recruiting agencies don’t have the tools, time, or manpower to effectively address these challenges. Establishing an ongoing dialog with potential candidates – particularly millennials, who communicate rapidly, constantly, and with varying levels of attention – seems nearly impossible. You know you need to have the conversations that keep candidates engaged, tell your organization’s story, and guide prospects as they go through the process. It’s a tall order.

Knowing is only the beginning

Identifying these problems is, of course, only the first step in solving them. But most recruiting agencies don’t have the tools, time, or manpower to effectively address these challenges. Establishing an ongoing dialog with potential candidates – particularly millennials, who communicate rapidly, constantly, and with varying levels of attention – seems nearly impossible. You know you need to have the conversations that keep candidates engaged, tell your organization’s story, and guide prospects as they go through the process. It’s a tall order.

boomtime has a different approach to recruiting, born out of a decade of building effective communications programs.

Targeting

Identifying the right candidates to contact is key to finding the top prospects for your organization. We use machine learning and contact capture techniques to identify the right candidates, based on the unique characteristics you are seeking.

Targeting

Identifying the right candidates to contact is key to finding the top prospects for your organization. We use machine learning and contact capture techniques to identify the right candidates, based on the unique characteristics you are seeking.

Building Engagement

After identifying the issues your organization can most effectively address, we create target conversations that engage prospective candidates across the recruiting life cycle, building a sustainable relationship with them. It’s written especially for YOUR prospects, in THEIR language, and delivered via THEIR most preferred means of communications.

Building Engagement

After identifying the issues your organization can most effectively address, we create target conversations that engage prospective candidates across the recruiting life cycle, building a sustainable relationship with them. It’s written especially for YOUR prospects, in THEIR language, and delivered via THEIR most preferred means of communications.

Qualifying Candidates

Not all candidates are created equal, even before they’ve been assessed. With traditional processes, it’s difficult to pick out highly-engaged prospects from the rest. boomtime uses behavioral techniques to identify and score candidates based on their response rates to the communications, identifying high value candidates, and sending them much more targeted personal communications. The result is a candidate you want getting the attention they deserve.

Qualifying Candidates

Not all candidates are created equal, even before they’ve been assessed. With traditional processes, it’s difficult to pick out highly-engaged prospects from the rest. boomtime uses behavioral techniques to identify and score candidates based on their response rates to the communications, identifying high value candidates, and sending them much more targeted personal communications. The result is a candidate you want getting the attention they deserve.

How it Works

Through a detailed interview between boomtime and key stakeholders in your department, together we determine key challenges faced by your recruiters. From that discovery process, we create plans for each conversation, including things like: a profile of the ideal candidate, format of conversation most effective in this case, delivery medium (graphics, text, video), and timing.

How it Works

Through a detailed interview between boomtime and key stakeholders in your department, together we determine key challenges faced by your recruiters. From that discovery process, we create plans for each conversation, including things like: a profile of the ideal candidate, format of conversation most effective in this case, delivery medium (graphics, text, video), and timing.

Based on what we know about your company and the challenges you’re facing, we create specific conversations to address them.

Difficulty Recruiting Top Candidates?

We create an article series that highlights your organization’s culture, its approach to care, and interviews with existing staff. We track levels of engagement to send secondary content to highly engaged prospects.

Problems Explaining Your Application Process?

We create an article series that details your organization’s application processes, helping your potential prospects better understand how you work, and what the process will be like for them.

Challenges Maintaining Contact with Prospects?

We build the conversations every organization would like to have if they had the time. Every conversation is custom created based on detailed discussions with you, tailored to your audience, and delivered in the appropriate format to candidates based on the content and the demographic profile of the recipient along with the goals your organization.

How We Do It

We work with recruiters to identify their key challenges and then we build custom conversations that deliver to your targeted audience of prospects in different formats, including email, video, and texts.

How We Do It

We work with recruiters to identify their key challenges and then we build custom conversations that deliver to your targeted audience of prospects in different formats, including email, video, and texts.