Episode 11 – Support Your Sales Team with Strong Marketing Foundations

In the last episode, CEO Bill Bice and CRO Ken Bassham walked you through understanding the Challenger Approach from The Challenger Sale. In this episode, Bill and Ken discuss how your company can support their sales reps by giving them a third of their time back by providing them with the marketing materials they need to be Challenger Reps.

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Erin Barrio

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