Best practices of the top digital marketing agencies

digital marketing best practices

It can be a challenge to find the right digital marketing agency. The move to digital has changed marketing, and it is vital to find an agency that understands how to leverage the unique tools digital provides to create a comprehensive marketing strategy that is successful, scalable, and repeatable. But great marketing is about more than just having the right tools.

You want an agency that will work with you to create a successful partnership that utilizes data and experience to produce the right results.

That sort of agency can be hard to find. Here are some of the things that top digital marketing agencies do for their clients.

Ensure that every service they offer works in harmony with other services to amplify the effect

Great marketing is all about getting your message out to the right audience day in and day out. But it’s a holistic approach. Each marketing piece has to work in harmony with all the others to amplify their effect. No matter what your marketing’s primary focus is on any given day, the sum of all of your marketing efforts working together should be greater than each of them individually.

Listen to their clients

In any good relationship, listening to what your partner has to say is the key to establishing good communication. That is just as true in business relationships. Experience matters, but there is a big difference between experts and know-it-alls, and nobody wants to hire someone who won’t listen to what they have to say. While a marketing agency may know their processes well, clients understand their own business and their customers better than anybody else. Make sure you work with an agency that is curious about you and takes the time to learn and understand your business and your clients. Make sure your agency is listening to you and valuing your knowledge and opinions. Not the other way around.

Work with clients whose verticals they understand

Rather than claiming to know marketing across the board, there is a lot of value in being an expert in specific industries. Look for agencies who specialize in your target vertical and understand your prospect demographic. For example, we only work within particular verticals at boomtime, including legal, manufacturing, logistics, healthcare, education, and technology. These are verticals we understand well because we have experience managing their unique marketing challenges.

Keep communication open and transparent

Nobody wants to be left in the dark. Your agency should be upfront with you about expectations and clearly communicate when there are obstacles or changes in processes that may affect deliverables or timelines. We’re all human, and people make mistakes, including both the agency and their clients. Honesty and transparency are essential. When there is transparent, honest communication, we can work together to achieve the best possible outcome.

Provide clear goals and KPIs and hold themselves accountable for those goals

The best way to prove return on investment is to track key performance indicators (KPIs). Ensure your agency takes the time to understand what those KPIs are for your business, defines how they will measure them, and sets clear goals.

Digital marketing provides us with easy ways to collect and analyze data to determine what is working and what isn’t. A good agency documents and tracks that data on marketing qualified lead captures, campaign performance, web traffic, SEO performance, and other pieces of your overall marketing strategy. A great agency takes it one step further and analyzes that data to identify the campaign’s strong and weak areas. They are open with you about how these indicators affect the direction of your digital marketing strategy and hold themselves accountable for meeting the goals you have set. They also stand ready with recommendations on how they can help improve performance based on the data.

Finding the right digital marketing agency can be a challenge. Looking for agencies with these essential business practices will help you narrow down your search and find the right partner.

All the best,

JP Clement

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