In Episode 1 we talked about the two ways you can grow your law firm: lateral hires, and word of mouth. In this episode, we’ll discuss how to amplify the effect of your word of mouth through your marketing plan. To successfully grow your firm and referral rate, your word of mouth marketing plan needs to be long-term, and strategic. What does a long-term strategic plan look like? It’s at least a year-long commitment, with three main goals you should be aiming for: building your audience, capturing and following up on referrals and prospects, and staying top-of-mind.