Your law firm’s website is the single most important facet of your marketing strategy. Your website should work as a referral source, and therein, needs to visually communicate who you are, what you do and why, and how you do it. It seems straightforward, yet, why is it so hard to get a quality website built on time and on budget? The answer is simple: because most websites are almost always built backwards. Instead, your website build needs to start with a content-driven approach that will inform design, not the other way around.