Episode 21 – What is the Difference Between Sales and Marketing

Marketing is about planting seeds through brand awareness, messaging, communication campaigns and the like. Sales is about leveraging marketing tools to build relationships, authority, and trust in order to ultimately close deals. Sometimes the difference can be hard to see and often the line is quite blurred. But with the right kinds of marketing tools a sales team could be that much more successful. In this episode we explore the differences and similarities, and why it is important to understand them both.