With quarantine and shelter-in-place orders being observed across the globe, many are asking when things will ‘return back to normal.’ The truth of it is, there isn’t any going back – a new normal is going to be established and it’s going to be driven by the trends we were predicting would happen ten years down the line. The crisis has sped up our timeline and innovation is going to be a small and mid-sized business’s core advantage over larger firms.
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