Law Firms

We believe that inside every small firm

is a big firm.

Law Firm Marketing

The first impression of your firm is made – or not – online. It used to be that just hanging your shingle out and doing great work was enough to attract clients to your firm. Today, potential clients are searching online and educating themselves in order to choose the right attorney for their needs.

With boomtime, you have all the conversations with prospective clients that you would, if only you had the time. It’s those conversations that qualify prospects and turn them into clients.

The Story

The first impression of your firm is made – or not – online. It used to be that just hanging your shingle out and doing great work was enough to attract clients to your firm. Today, potential clients are searching online and educating themselves in order to choose the right attorney for their needs.

With boomtime, you have all the conversations with prospective clients that you would, if only you had the time. It’s those conversations that qualify prospects and turn them into clients.

The most common challenges we hear from law firms include:

Qualifying Prospects

Spend your time on the best prospective clients

Engaging Prospects

Establishing the firm as an authority and helping them navigate difficult decisions, keeping them engaged

Explaining Your Range of Services

Cross-pollinating clients across different practice areas

Explaining your Process

Quickly and effectively helping clients understand how you work

Get your Story Across

Communicating the story of your firm, often on a mobile device, to capture the attention of prospective clients in a very short time period

Driving Referrals

Leveraging your existing client base to create more

Knowing is only the beginning

Identifying these problems is, of course, only the first step in solving them. But most law firms don’t have the tools, time, or resources to effectively address these challenges. Establishing an ongoing dialog with potential clients can be challenging, while qualifying them and helping them to understand how your firm works seems nearly impossible. You know you need to have the conversations that keep potential clients engaged, tell the firm’s story, and guide prospects as they go through the process.

Knowing is only the beginning

Identifying these problems is, of course, only the first step in solving them. But most law firms don’t have the tools, time, or resources to effectively address these challenges. Establishing an ongoing dialog with potential clients can be challenging, while qualifying them and helping them to understand how your firm works seems nearly impossible. You know you need to have the conversations that keep potential clients engaged, tell the firm’s story, and guide prospects as they go through the process.

boomtime has a different approach to marketing for law firms, born out of a decade of building effective communications programs.

Building Conversations

boomtime creates targeted conversations that engage potential clients, building a relationship with them. Conversations can be created to engage and build sustainable relationships with audiences across a broad range of practice areas and specialties.

Building Conversations

After identifying the issues your firm can most effectively address, we create targeted conversations that engage potential clients, and help build a relationship with them. We create these conversations specifically for YOUR prospects, in THEIR language, and delivered via THEIR most preferred means of communications.

Involving Clients in Their Cases

An informed client can better help with their case. We create a series of articles designed to educate clients about the aspects of their specific area of practice, such as IP Law, Family Law, or Personal Injury. We supplement that with information on how the process works at your firm.

Involving Clients in Their Cases

An informed client can better help with their case. We create a series of articles designed to educate clients about the aspects of their specific area of practice, such as IP Law, Family Law, or Personal Injury. We supplement that with information on how the process works at your firm.

Qualifying Potential Clients

With traditional practices, it can be difficult to qualify potential clients and separate out the best prospects. boomtime uses behavioral techniques to score potential clients based on their response rates to communications, identifying high value prospects, and sending them more targeted communications. The result is a potential client you want getting the attention and information they deserve.

Qualifying Potential Clients

With traditional practices, it can be difficult to qualify potential clients and separate out the best prospects. boomtime uses behavioral techniques to score potential clients based on their response rates to communications, identifying high value prospects, and sending them more targeted communications. The result is a potential client you want getting the attention and information they deserve.

How it Works

Through a detailed interview between boomtime and key stakeholders in your firm, together we determine the key challenges you are facing. From that discovery process, we create plans for each conversation, including things such as a profile of the ideal prospect, the format of conversation most effective in this case, the delivery medium (graphics, text, video), and timing.

How it Works

Through a detailed interview between boomtime and key stakeholders in your firm, together we determine the key challenges you are facing. From that discovery process, we create plans for each conversation, including things such as a profile of the ideal prospect, the format of conversation most effective in this case, the delivery medium (graphics, text, video), and timing.

Based on what we know about your firm and the challenges you’re facing, we create specific conversations to address them.

Problems explaining your Process?

We create an article series that details your firm’s processes, helping your potential clients better understand how you work, and what the process will be like for them.

Issues with Cross-Pollination?

We create a series of emails and website content that detail the different practice areas you specialize in, helping clients better understand the practice areas you offer, and what other issues your firm can advise them on.

Difficulty qualifying your clients?

We analyze response rates to our campaigns to help you hone in on the best prospects, and then direct more targeted campaigns and information to them.

How We Do It

We create conversations with prospective clients who do not immediately pick up the phone and call you, and other prospects who are not yet ready to retain you, and we educate them on the process of working with you and what actions they need to take before calling you. We also create long term conversations with your past clients as well as your referral sources and other attorneys in order to increase the number of referrals you receive on a regular basis.

How We Do It

We create conversations with prospective clients who do not immediately pick up the phone and call you, and other prospects who are not yet ready to retain you, and we educate them on the process of working with you and what actions they need to take before calling you. We also create long term conversations with your past clients as well as your referral sources and other attorneys in order to increase the number of referrals you receive on a regular basis.