Law Firms

We believe that inside every small firm

is a big firm.

Law Firm Marketing

boomtime was born out of the legal market. Bill Bice’s first company, ProLaw Software, became the largest practice management system for mid-size law firms and is now part of Thomson Reuters. Many of the ProLaw team have joined Bill at boomtime, tackling a new, pressing problem for law firms: how do you continue to grow in a much more competitive market? The days of justing putting out your shingle and having clients come to you are long gone.  

These days, the first impression of your firm is made – or not – online. Prospective clients are searching online and educating themselves in order to choose the right firm. With boomtime, you have all of those conversations with prospective clients that you would, if only you had the time. It’s those conversations that qualify prospects and turn them into clients.

The Story

boomtime was born out of the legal market. Bill Bice’s first company, ProLaw Software, became the largest practice management system for mid-size law firms and is now part of Thomson Reuters. Many of the ProLaw team have joined Bill at boomtime, tackling a new, pressing problem for law firms: how do you continue to grow in a much more competitive market? The days of justing putting out your shingle and having clients come to you are long gone.  

These days, the first impression of your firm is made – or not – online. Prospective clients are searching online and educating themselves in order to choose the right firm. With boomtime, you have all of those conversations with prospective clients that you would, if only you had the time. It’s those conversations that qualify prospects and turn them into clients.

The most common challenges we hear from law firms include:

Attracting New Clients

“Word of mouth is our biggest source of new clients, but we’re struggling to amplify the effect and grow faster.”

Cross Pollinating Practice Areas

“Nothing is more frustrating than talking to a long-term client and finding out that they went to another firm, not knowing we have that expertise, too. ”

Qualifying Prospects

“We waste too much attorney time on prospective clients that aren’t the right fit for our firm.”

Engaging Prospects

“Our attorneys don’t have time to follow-up with all of our potential clients – we’re losing opportunities.”

Growth Strategy

“It’s difficult develop a well thought-out business development and marketing strategy that we can consistently and effectively execute on.”

ROI

“We’re having a difficult time evaluating the effectiveness of our business development and marketing initiatives.”

The Bright Idea

For the cost of one good marketing person on staff, you get a full team with boomtime. Imagine an integrated marketing team focused on both the strategy and day-to-day implementation to help you grow your firm. That’s boomtime.

boomtime works with law firms just like yours across all different practice areas, and our fuse automation platform gives us a huge advantage not only in efficiency, but also in data. It’s from the data that we learn what works and what doesn’t, and what to do for your firm. We’re constantly testing and experimenting, and then applying that learning to all of our clients.

The Bright Idea

For the cost of one good marketing person on staff, you get a full team with boomtime. Imagine an integrated marketing team focused on both the strategy and day-to-day implementation to help you grow your firm. That’s boomtime.

boomtime works with law firms just like yours across all different practice areas, and our fuse automation platform gives us a huge advantage not only in efficiency, but also in data. It’s from the data that we learn what works and what doesn’t, and what to do for your firm. We’re constantly testing and experimenting, and then applying that learning to all of our clients.

With boomtime, you have all the conversations with prospects and clients that you would, if only you had the time.

Building Conversations

boomtime creates targeted conversations that engage potential clients, building a relationship with them. Conversations can be created to engage and build sustainable relationships with audiences across a broad range of practice areas and specialties.

Building Conversations

After identifying the issues your firm can most effectively address, we create targeted conversations that engage potential clients, and help build a relationship with them. We create these conversations specifically for YOUR prospects, in THEIR language, and delivered via THEIR most preferred means of communications.

Involving Clients in Their Cases

An informed client can better help with their case. We create a series of articles designed to educate clients about the aspects of their specific area of practice, such as IP Law, Family Law, or Personal Injury. We supplement that with information on how the process works at your firm.

Involving Clients in Their Cases

An informed client can better help with their case. We create a series of articles designed to educate clients about the aspects of their specific area of practice, such as IP Law, Family Law, or Personal Injury. We supplement that with information on how the process works at your firm.

Qualifying Potential Clients

With traditional practices, it can be difficult to qualify potential clients and separate out the best prospects. boomtime uses behavioral techniques to score potential clients based on their response rates to communications, identifying high value prospects, and sending them more targeted communications. The result is a potential client you want getting the attention and information they deserve.

Qualifying Potential Clients

With traditional practices, it can be difficult to qualify potential clients and separate out the best prospects. boomtime uses behavioral techniques to score potential clients based on their response rates to communications, identifying high value prospects, and sending them more targeted communications. The result is a potential client you want getting the attention and information they deserve.

How it Works

Through a detailed interview between boomtime and key stakeholders in your firm, together we determine the key challenges you are facing. From that discovery process, we create plans for each conversation, including things such as a profile of the ideal prospect, the format of conversation most effective in this case, the delivery medium (graphics, text, video), and timing.

How it Works

Through a detailed interview between boomtime and key stakeholders in your firm, together we determine the key challenges you are facing. From that discovery process, we create plans for each conversation, including things such as a profile of the ideal prospect, the format of conversation most effective in this case, the delivery medium (graphics, text, video), and timing.

Based on what we know about your firm and the challenges you’re facing, we create specific conversations to address them.

Problems explaining your Process?

We create an article series that details your firm’s processes, helping your potential clients better understand how you work, and what the process will be like for them.

Issues with Cross-Pollination?

We create a series of emails and website content that detail the different practice areas you specialize in, helping clients better understand the practice areas you offer, and what other issues your firm can advise them on.

Difficulty qualifying your clients?

We analyze response rates to our campaigns to help you hone in on the best prospects, and then direct more targeted campaigns and information to them.

How We Do It

We create conversations with prospective clients who do not immediately pick up the phone and call you, and other prospects who are not yet ready to retain you, and we educate them on the process of working with you and what actions they need to take before calling you. We also create long term conversations with your past clients as well as your referral sources and other attorneys in order to increase the number of referrals you receive on a regular basis.

How We Do It

We create conversations with prospective clients who do not immediately pick up the phone and call you, and other prospects who are not yet ready to retain you, and we educate them on the process of working with you and what actions they need to take before calling you. We also create long term conversations with your past clients as well as your referral sources and other attorneys in order to increase the number of referrals you receive on a regular basis.

Case Study: Law Firms

Peacock Law P.C.

One of the top IP firms in the country, Peacock Law’s existing website was not user friendly and made it difficult for prospects to find the information they needed. The firm came to us with a challenge to improve the user experience on their website and drive more traffic to the site. We designed a new website for them, including creating an index of patents by industry, and the ability to cross-reference and search by industry, patent, or specific attorney. The improved functionality of the site helped increase their visibility across the IP industry, while dramatically improving the user experience and showcasing all the firm has to offer – making it easy for prospects to find what they need. The site has become a patent resource across the IP industry, with site visits more than doubling since taking the new site live, and an email open rate of 47.6%.

Parnall Law

Parnall Law had a good marketing strategy in place, but needed assistance streamlining it to reach more prospects and drive traffic to their website. We designed an email marketing series that guides prospects through the decision-making process for hiring the right personal injury attorney, and showcases the firm’s work within the community, including case studies on clients they have helped and community organizations where they volunteer their time and resources. We leveraged this series and their existing mailing list to build on word of mouth and expand their email marketing reach. Our strategy increased engagement through their email campaigns, with an open rate of 38%, and is directly driving more traffic to their website.

Saucedo Chavez P.C.

Saucedo Chavez prides themselves on providing large firm results with a small firm feel. They came to us looking for help showcasing that philosophy while also competing with the larger firms in the area. We designed a cohesive marketing strategy, including a new website that showcases their wide range of expertise & features the personalities of the attorneys and the firm. We paired that with a marketing strategy that highlights the benefits of using a small firm, with a focus on featuring the specialties of the attorneys through a continuing series of emails. Our strategy has increased engagement through the email series and brings new prospects to the website.