Law Firms

We believe that inside every small firm

is a big firm.

Law Firm Marketing

The first impression of your firm is made – or not – online. It used to be that just hanging your shingle out and doing great work was enough to attract clients to your firm. Today, potential clients are searching online and educating themselves in order to choose the right attorney for their needs.

With boomtime, you have all the conversations with prospective clients that you would, if only you had the time. It’s those conversations that qualify prospects and turn them into clients.

The Story

The first impression of your firm is made – or not – online. It used to be that just hanging your shingle out and doing great work was enough to attract clients to your firm. Today, potential clients are searching online and educating themselves in order to choose the right attorney for their needs.

With boomtime, you have all the conversations with prospective clients that you would, if only you had the time. It’s those conversations that qualify prospects and turn them into clients.

The most common challenges we hear from law firms include:

Qualifying Prospects

Spend your time on the best prospective clients

Engaging Prospects

Establishing the firm as an authority and helping them navigate difficult decisions, keeping them engaged

Explaining Your Range of Services

Cross-pollinating clients across different practice areas

Explaining your Process

Quickly and effectively helping clients understand how you work

Get your Story Across

Communicating the story of your firm, often on a mobile device, to capture the attention of prospective clients in a very short time period

Driving Referrals

Leveraging your existing client base to create more

Knowing is only the beginning

Identifying these problems is, of course, only the first step in solving them. But most law firms don’t have the tools, time, or resources to effectively address these challenges. Establishing an ongoing dialog with potential clients can be challenging, while qualifying them and helping them to understand how your firm works seems nearly impossible. You know you need to have the conversations that keep potential clients engaged, tell the firm’s story, and guide prospects as they go through the process.

Knowing is only the beginning

Identifying these problems is, of course, only the first step in solving them. But most law firms don’t have the tools, time, or resources to effectively address these challenges. Establishing an ongoing dialog with potential clients can be challenging, while qualifying them and helping them to understand how your firm works seems nearly impossible. You know you need to have the conversations that keep potential clients engaged, tell the firm’s story, and guide prospects as they go through the process.

boomtime has a different approach to marketing for law firms, born out of a decade of building effective communications programs.

Building Conversations

boomtime creates targeted conversations that engage potential clients, building a relationship with them. Conversations can be created to engage and build sustainable relationships with audiences across a broad range of practice areas and specialties.

Building Conversations

After identifying the issues your firm can most effectively address, we create targeted conversations that engage potential clients, and help build a relationship with them. We create these conversations specifically for YOUR prospects, in THEIR language, and delivered via THEIR most preferred means of communications.

Involving Clients in Their Cases

An informed client can better help with their case. We create a series of articles designed to educate clients about the aspects of their specific area of practice, such as IP Law, Family Law, or Personal Injury. We supplement that with information on how the process works at your firm.

Involving Clients in Their Cases

An informed client can better help with their case. We create a series of articles designed to educate clients about the aspects of their specific area of practice, such as IP Law, Family Law, or Personal Injury. We supplement that with information on how the process works at your firm.

Qualifying Potential Clients

With traditional practices, it can be difficult to qualify potential clients and separate out the best prospects. boomtime uses behavioral techniques to score potential clients based on their response rates to communications, identifying high value prospects, and sending them more targeted communications. The result is a potential client you want getting the attention and information they deserve.

Qualifying Potential Clients

With traditional practices, it can be difficult to qualify potential clients and separate out the best prospects. boomtime uses behavioral techniques to score potential clients based on their response rates to communications, identifying high value prospects, and sending them more targeted communications. The result is a potential client you want getting the attention and information they deserve.

How it Works

Through a detailed interview between boomtime and key stakeholders in your firm, together we determine the key challenges you are facing. From that discovery process, we create plans for each conversation, including things such as a profile of the ideal prospect, the format of conversation most effective in this case, the delivery medium (graphics, text, video), and timing.

How it Works

Through a detailed interview between boomtime and key stakeholders in your firm, together we determine the key challenges you are facing. From that discovery process, we create plans for each conversation, including things such as a profile of the ideal prospect, the format of conversation most effective in this case, the delivery medium (graphics, text, video), and timing.

Based on what we know about your firm and the challenges you’re facing, we create specific conversations to address them.

Problems explaining your Process?

We create an article series that details your firm’s processes, helping your potential clients better understand how you work, and what the process will be like for them.

Issues with Cross-Pollination?

We create a series of emails and website content that detail the different practice areas you specialize in, helping clients better understand the practice areas you offer, and what other issues your firm can advise them on.

Difficulty qualifying your clients?

We analyze response rates to our campaigns to help you hone in on the best prospects, and then direct more targeted campaigns and information to them.

How We Do It

We create conversations with prospective clients who do not immediately pick up the phone and call you, and other prospects who are not yet ready to retain you, and we educate them on the process of working with you and what actions they need to take before calling you. We also create long term conversations with your past clients as well as your referral sources and other attorneys in order to increase the number of referrals you receive on a regular basis.

How We Do It

We create conversations with prospective clients who do not immediately pick up the phone and call you, and other prospects who are not yet ready to retain you, and we educate them on the process of working with you and what actions they need to take before calling you. We also create long term conversations with your past clients as well as your referral sources and other attorneys in order to increase the number of referrals you receive on a regular basis.

Case Study: Law Firms

Peacock Law P.C.

One of the top IP firms in the country, Peacock Law’s existing website was not user friendly and made it difficult for prospects to find the information they needed. The firm came to us with a challenge to improve the user experience on their website and drive more traffic to the site. We designed a new website for them, including creating an index of patents by industry, and the ability to cross-reference and search by industry, patent, or specific attorney. The improved functionality of the site helped increase their visibility across the IP industry, while dramatically improving the user experience and showcasing all the firm has to offer – making it easy for prospects to find what they need. The site has become a patent resource across the IP industry, with site visits more than doubling since taking the new site live, and an email open rate of 47.6%.

Parnall Law

Parnall Law had a good marketing strategy in place, but needed assistance streamlining it to reach more prospects and drive traffic to their website. We designed an email marketing series that guides prospects through the decision-making process for hiring the right personal injury attorney, and showcases the firm’s work within the community, including case studies on clients they have helped and community organizations where they volunteer their time and resources. We leveraged this series and their existing mailing list to build on word of mouth and expand their email marketing reach. Our strategy increased engagement through their email campaigns, with an open rate of 38%, and is directly driving more traffic to their website.

Saucedo Chavez P.C.

Saucedo Chavez prides themselves on providing large firm results with a small firm feel. They came to us looking for help showcasing that philosophy while also competing with the larger firms in the area. We designed a cohesive marketing strategy, including a new website that showcases their wide range of expertise & features the personalities of the attorneys and the firm. We paired that with a marketing strategy that highlights the benefits of using a small firm, with a focus on featuring the specialties of the attorneys through a continuing series of emails. Our strategy has increased engagement through the email series and brings new prospects to the website.