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Digital marketing articles

Are you capturing all your leads?

September 20, 2022

Capturing all your leads is a challenge that needs the right tools and processes in place.

Digital marketing articles

Not all marketing results in leads – why brand awareness is as important as lead generation

March 21, 2022

Brand awareness and lead generation complement each other. You need your prospects to be aware of your brand for your lead generation activities to be ...

Digital marketing articles

A Quick Guide to Segmentation

March 8, 2022

Market segmentation is one of the best ways to lower acquisition costs because it enables you to target specific segments exactly where they are with ...

Success stories

Rigaku’s LinkedIn campaigns built awareness for an upcoming conference and generated 171 quality leads with a lead value of $694,000

February 28, 2022

The challenge Rigaku Analytical Devices is an industry leader in analytical and industrial instrumentation technology. In the absence of trade shows, they came to boomtime ...

Digital marketing articles

The top three marketing trends to follow in 2022

February 21, 2022

Do you ever wonder whether or not the most popular marketing trends make the most sense for you?

Digital marketing articles

5 different ways to generate leads

February 7, 2022

Need help finding the right lead generation activities to fill your pipeline?

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