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Digital marketing articles

Not all marketing results in leads – why brand awareness is as important as lead generation

Brand awareness and lead generation complement each other. You need your prospects to be aware of your brand for your lead generation activities to be successful and pull them further into the funnel.

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Digital marketing articles

A Quick Guide to Segmentation

Market segmentation is one of the best ways to lower acquisition costs because it enables you to target specific segments exactly where they are with just the right messaging at just the right time.

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Digital marketing articles

The top three marketing trends to follow in 2022

Do you ever wonder whether or not the most popular marketing trends make the most sense for you?

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Digital marketing articles

5 different ways to generate leads

Need help finding the right lead generation activities to fill your pipeline?

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Digital marketing articles

Are you neglecting your latent leads?

Leveraging your latent leads can help increase your marketing ROI.

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Digital marketing articles

Use LinkedIn like a pro: 5 tips for leveraging Sales Navigator™

This week on the boomtime blog, we share 5 tips for leveraging Sales Navigator™.

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