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Brand awareness and lead generation complement each other. You need your prospects to be aware of your brand for your lead generation activities to be successful and pull them further into the funnel.
Rigaku’s LinkedIn campaigns built awareness for an upcoming conference and generated 171 quality leads with a lead value of $694,000
The challenge Rigaku Analytical Devices is an industry leader in analytical and industrial instrumentation technology. In the absence of trade shows, they came to boomtime …