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Are you capturing all your leads?
Capturing all your leads is a challenge that needs the right tools and processes in place.
Not all marketing results in leads – why brand awareness is as important as lead generation
Brand awareness and lead generation complement each other. You need your prospects to be aware of your brand for your lead generation activities to be successful and pull them further into the funnel.
A Quick Guide to Segmentation
Market segmentation is one of the best ways to lower acquisition costs because it enables you to target specific segments exactly where they are with just the right messaging at just the right time.
Rigaku’s LinkedIn campaigns built awareness for an upcoming conference and generated 171 quality leads with a lead value of $694,000
The challenge Rigaku Analytical Devices is an industry leader in analytical and industrial instrumentation technology. In the absence of trade shows, they came to boomtime …
The top three marketing trends to follow in 2022
Do you ever wonder whether or not the most popular marketing trends make the most sense for you?
5 different ways to generate leads
Need help finding the right lead generation activities to fill your pipeline?