Welcome to Week 2 of our 8-week Marketing Funnel Deep Dive podcast series. In these podcasts we will cover the fundamentals of digital marketing and deep dive into eight key sections of your company’s marketing funnel, covering one per week with a series of questions and topics answered and discussed by boomtime marketing experts.
This week, we discuss how things like messaging, brand voice, and web copy are critical in the Discovery process. Questions like, “what is the importance of a powerful brand message?” and, “how do you approach landing page copy versus home page copy?” are covered, as well as many other aspects related to the second stage of your digital marketing funnel.
Please take a listen, and prepare for Week 3, where we will dive deeper into the Consideration portion of your funnel. We will be covering topics centered around generating reviews, defining differentiators, and constructing case studies.