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The Future of Marketing is Online
August 7, 2020
COVID-19 has massively disrupted just about every aspect of our lives – both at home and in our businesses. Home is now the place for ...
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I Don’t See Any Ads
July 29, 2020
I get my news from Apple News. No ads. I watch movies and series on Netflix. No ads. Back when there were sports to watch, ...
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Take the Time to Understand Your Audience
July 24, 2020
It’s something I talk about all the time. Really horrible marketing is talking about yourself. Great marketing is talking about what is important to your ...
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Why LinkedIn’s Algorithm Makes it Best for B2B
July 16, 2020
We’ve all seen the disaster brought on by letting Facebook, Google (particularly YouTube), and Amazon create a click-bait culture – where businesses are rewarded more ...
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Legal – just when I thought I was out, they pull me back in!
July 9, 2020
Many of us at boomtime have worked together for many years, starting at our first company, ProLaw Software, which I founded at age 18. That’s ...
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Don’t Have a Confusing Brand Strategy. What B2B Marketing Can Learn from HBO.
July 2, 2020
Do you know the difference between HBO GO, HBO NOW, and HBO MAX? Neither do I. Neither do a lot of people. I assumed HBO ...
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