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Digital marketing articles

The Future of Marketing is Online

COVID-19 has massively disrupted just about every aspect of our lives – both at home and in our businesses. Home is now the place for ...
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Digital marketing articles

I Don’t See Any Ads

I get my news from Apple News. No ads. I watch movies and series on Netflix. No ads. Back when there were sports to watch, ...
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Digital marketing articles

Take the Time to Understand Your Audience

It’s something I talk about all the time. Really horrible marketing is talking about yourself. Great marketing is talking about what is important to your ...
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Digital marketing articles

Why LinkedIn’s Algorithm Makes it Best for B2B

We’ve all seen the disaster brought on by letting Facebook, Google (particularly YouTube), and Amazon create a click-bait culture – where businesses are rewarded more ...
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Digital marketing articles

Legal – just when I thought I was out, they pull me back in!

Many of us at boomtime have worked together for many years, starting at our first company, ProLaw Software, which I founded at age 18. That’s ...
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Digital marketing articles

Don’t Have a Confusing Brand Strategy. What B2B Marketing Can Learn from HBO.

Do you know the difference between HBO GO, HBO NOW, and HBO MAX? Neither do I. Neither do a lot of people. I assumed HBO ...
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