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In this episode, Bill and Luc discuss the advanced SEO topic of building authority through long tail keywords. Through Google’s BERT update and their EAT ...

Not using a dedicated landing page for your ad and social traffic is a mistake. Many people think they can drive traffic to the home ...

The Re-Framing article is meant to be the conversation starter for the follow up portion of a connector campaign. These articles are written to re-frame ...

Word of mouth marketing still proves itself to be the most effective way to gain new business. Strategies vary for how to achieve great word ...

Do you A/B test? Did you know most of the articles about A/B testing are wrong? boomtime Questions Everything, including our data. Unfortunately, many businesses ...

Most businesses do not make a profit on the first sale driven by a paid ad. This means for SMB’s it can be frustrating and ...