If you’re a B2B trying to spread word of mouth about your business, LinkedIn is a proverbial gold mine with 61M senior level influencers and 40M users in decision making positions. Your goal is to grow your network of professionals, but, before you start sending out connection requests, you first need to understand who it is you are targeting, and optimize your profile to attract that audience and increase your rate of connections.
Links/References mentioned in this episode:
- Sales Navigator: https://business.linkedin.com/sales-solutions/sales-navigator#
