The website for your law firm should be working for you 24/7 as a lead referral source. One of the best ways to optimize your site is through SEO. SEO has changed a lot since its inception over 20 years ago when Larry Page invented the idea of weighted rankings. It’s no longer about trying to figure out how to fool PageRank, rather, it’s about how well you treat your customers and create great content that ranks you higher in search queries.
Links/References mentioned in this episode:
- SEO Doesn’t Work: https://www.boomtime.com/seo-doesnt-work/
- RankBrain: https://moz.com/learn/seo/google-rankbrain
