SEO has changed considerably over the last 20 years since Larry Page and Sergey Brin first came out with weighted rankings. There was a time when in investing time and money into figuring out to fool PageRank, formerly the primary driver of Google’s search algorithm paid off, but those days have long since past.
Today, the goal of Google’s codebase is to give users the best search results possible. It’s no longer a war of who spends the most money on SEO, rather, it’s about who does the best job creating great content and taking care of their customers.
Links/References mentioned in this episode:
- SEO Doesn’t Work: https://www.boomtime.com/seo-doesnt-work
- RankBrain: https://moz.com/learn/seo/google-rankbrain