Why is it so hard to get a quality website built on time and on budget? The answer is really simple: most websites are almost always built backwards, starting with design. Why doesn’t it make sense to start a website project with design? It comes down to how well you know your audience. How can you expect someone to design a website to target a specific audience if they don’t really understand your business?
The whole purpose of the design is to communicate, visually, who you are. In order to effectively do that, you need to start with a content driven approach to your website build. Great content drives great design, and it’s what will set you apart from your competition.