Having a strategic marketing plan is a long-term play. It requires having a strategy with day-in-day-out execution that you can commit to for at least a year. But how do you put scale behind these efforts? The short answer: you need automation. However, how or what you choose to automate also required strategy; most automated martech tools currently in use by companies focus on social media, but that automation could be put to better use elsewhere.
Episode 08 – Why You Need to Automate Your Marketing
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