The Challenger Sale walks readers through Gartner’s study into the characteristics and behaviors of 6,000 salespeople at 90 different companies and 5 types of salespeople that they were able to categorize into their findings, namely, the Challenger Rep and the Challenger Approach. In this episode of the B2B podcast, Bill Bice and CRO Ken Bassham walk you through understanding the Challenger Approach for your business.
Read more at Understanding the Challenger Approach.
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