Episode 11 – Support Your Sales Team with Strong Marketing Foundations

In the last episode, CEO Bill Bice and CRO Ken Bassham walked you through understanding the Challenger Approach from The Challenger Sale. In this episode, Bill and Ken discuss how your company can support their sales reps by giving them a third of their time back by providing them with the marketing materials they need to be Challenger Reps.

Ken's Profile

Connect with Ken on
Ken Bassham LinkedIn

Recent articles

Want marketing tips?

Join thousands of other marketers and learn with us
newsletter 01

Recent podcast episodes

Scroll to Top