B2B Word of Mouth Marketing Podcasts

 

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Episode 22 – Nurturing Campaigns

With an email nurturing campaign, you can put a face on your business and show your audience that you are a person, running a business that exists to help them. Unfortunately, too many bad actors have ruined the phrase “we’re here to help” so that nobody believes it anymore. In this episode, we go through a series of emails designed to help your audience believe you when you say, “We’re here to help.” read more

Episode 16 – How Technology Changed Word of Mouth

Word of mouth is the one form of marketing that actually works because it began with trusted recommendations from friends and family to their personal networks. These referrals are gold – they are independent of marketing tactics and rely solely on the kind of experience an individual has with a brand, business or product. read more

Episode 15 – How to Build an Email List

In Episode 9 we talked about capturing leads, and in a recent episode, we discussed if Email marketing works. We came to the conclusion that it’s a resounding Yes. So with this in mind – the next logical question is How do you build an email list worth marketing too? read more

Episode 14 – Email is Dead. Long Live Email.

In Episode 8 we talked about why you need to automate your marketing. And touched briefly on nurturing campaigns and email marketing. Within this strategy is a whole world of debate and intrigue. So today let’s dive a little deeper into Email Marketing where we’ll answer the question being asked in the age of social media. Does it still work? read more

Episode 13 – Finding the Right Keywords for Your Website

In episode 6 we talked about SEO and tactics for effectively deploying a strategy for your website. Within that strategy is understanding keywords, and how to select the right ones for your website and content. In this episode, we’ll breakdown how to identify the...

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Episode 12 – Pillars of the Challenger Rep

Challenger Reps aren’t born, they can be made. By understanding the specific characteristics and traits that make up the Challenger Rep, you can train your sales team to become Challenger reps that can take on the Challenger Approach. Connect with Ken:...

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Episode 10 – Understanding the Challenger Approach

The Challenger Sale walks readers through Gartner's study into the characteristics and behaviors of 6,000 salespeople at 90 different companies and 5 types of salespeople that they were able to categorize into their findings, namely, the Challenger Rep and the...

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Episode 09 – Capturing Leads

In previous episodes, we’ve emphasized the three core goals your B2B strategic marketing plan should focus on: building your audience, capturing and following up with leads, and staying top-of-mind. In this episode, we put some depth into tactics you can use on your...

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Episode 08 – Why You Need to Automate Your Marketing

Having a strategic marketing plan is a long-term play. It requires having a strategy with day-in-day-out execution that you can commit to for at least a year. But how do you put scale behind these efforts? The short answer: you need automation. However, how or what...

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Episode 06 – Why Old School SEO Doesn’t Work

SEO has changed considerably over the last 20 years since Larry Page and Sergey Brin first came out with weighted rankings. There was a time when in investing time and money into figuring out to fool PageRank, formerly the primary driver of Google’s search algorithm...

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Episode 05 – Building a Quality Website

Why is it so hard to get a quality website built on time and on budget? The answer is really simple: most websites are almost always built backwards, starting with design. Why doesn’t it make sense to start a website project with design? It comes down to how well you...

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Episode 04 – Building Your B2B Marketing Strategy

Something we hear fairly often at boomtime from our clients is “Should I run this ad? It seems like a great deal, or, “should I boost this post on Facebook? It’s getting great engagement.” The thing is, these questions really surface a bigger, more pertinent question....

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