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Podcasts

Episode 14 – Email is Dead. Long Live Email.

In Episode 8 we talked about why you need to automate your marketing. And touched briefly on nurturing campaigns and email marketing. Within this strategy ...
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Podcasts

Episode 04 – Strategic Marketing to Grow Your Law Firm

In Episode 1 we talked about the two ways you can grow your law firm: lateral hires, and word of mouth. In this episode, we’ll ...
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Podcasts

Episode 13 – Finding the Right Keywords for Your Website

In episode 6 we talked about SEO and tactics for effectively deploying a strategy for your website. Within that strategy is understanding keywords, and how ...
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Podcasts

Episode 12 – Pillars of the Challenger Rep

Challenger Reps aren’t born, they can be made. By understanding the specific characteristics and traits that make up the Challenger Rep, you can train your ...
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Podcasts

Legal Episode 03 – Growing Your Engagement on LinkedIn

In Episode 2: Legal and LinkedIn, we detailed the steps you need to take to optimize your profile in order to increase your connection rate, ...
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Podcasts

Episode 11 – Support Your Sales Team with Strong Marketing Foundations

In the last episode, CEO Bill Bice and CRO Ken Bassham walked you through understanding the Challenger Approach from The Challenger Sale. In this episode, ...
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